Data mining provides crucial business intelligence
Data mining offers the enterprise a critical tool for gathering intelligence information needed to compete within the global marketplace. By identifying trends and picking out relevant intelligence from large amounts of information, data mining allows the organization to predict the direction the market will move and take steps to exploit new opportunities. But mining large amounts of data isn't easy, and it's not enough – organizations require a comprehensive business intelligence solution that not only reduces administrative burden but produces a higher quality of critical analysis. Today, when leading organizations seek a superior data mining solution, they turn to products from IBM.
IBM analysis is more comprehensive than data mining
IBM Cognos 8 Business Intelligence (BI) is a complete business intelligence solution. Simple to integrate and easy to use, IBM Cognos 8 BI provides a powerful environment where organizations can gather, analyze, and report on business intelligence in a way that is far more comprehensive and valuable than data mining. IBM Cognos 8 BI Analysis tools are particularly potent. Analyzing information from a variety of sources – including relational and OLAP sources – Cognos helps users perform complex analyses rapidly and easily get to the salient information behind an event or action. Users can move quickly from summary level to granular detail, exploring large information sets with drag and drop techniques. The user-friendly interface makes complex analysis simple for all employees regardless of their experience or technical expertise. Users can view and analyze relationships graphically, slicing and dicing, ranking and sorting, forecasting and nesting information to get better insight into trends, causes, and effects.
Mining more than data: integrating all business intelligence functions
IBM Cognos 8 BI allows organizations to integrate all aspects of business intelligence, including:
- Reporting. IBM can report on any information source, offers a comprehensive set of self-serve report types, and operates from a single metadata layer.
- Scorecarding. Align teams and tactics with strategic objectives, consistently communicate goals, and monitor performance against established benchmarks.
- Dashboards. Provides a single version of business issues at a glance.
- Business Event Management. Automatically detects and manages critical business events.
- Data Integration. Helps prepare an information warehouse ready for mining, analysis, and reporting.
In addition to data mining software, IBM also offers dashboard report tools, key performance indicators software, OLAP cubes reporting tools, performance management review solutions, and more, all within a service-oriented architecture.
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