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Business Analytics and Optimization

Gain insights. Optimize results.

Gain insight and optimize results with Business Analytics and Optimization solutions

Despite an abundance of data and content, most decision makers act without the right information and insight. Organizations that connect people with trusted, relevant information and foster a fact-based culture are able to confidently predict, plan and act to optimize business outcomes. They are using Business Analytics and Optimization (BAO) solutions to become analytics-driven organizations.

LOB and IT leaders can optimize business outcomes by working together to:

Visit the BAO tutorial (link resides outside of ibm.com) to watch a series of videos that answer ten common questions about Business Analytics and Optimization.

See how customers are achieving impressive business results with Business Analytics and Optimization

Live from Harvard Club NYC: The changing role of the CMO

Simulcast panel discussion with Jon Iwata, Elisa Steele, Exec VP & CMO at Yahoo! Inc., and Aaron Davis, CMO Schneider Electric moderated by Angelia Herrin, Editor, Harvard Business Review. The panel will discuss the evolving role of the CMO and findings of the CMO Study.

Interested in financing your business analytics and optimization endeavors? Learn about flexible financing options from IBM Global Financing enable your business analytics and optimization projects.
Download the solution brief (PDF, 137KB) to find out how financing can enhance your project’s success.

Business Analytics and Optimization: the new competitive edge
Using the power of insight to shape business outcomes

The discipline of analytics opens the door for businesses to see the world as a landscape of untapped opportunity to be identified and seized, rather than a collection of daunting problems. Hidden patterns in data are revealed and questions that could not even be asked before can be answered.
Find out how Business Analytics and Optimization (BAO) helps organizations use the power of insight to shape business outcomes.

BAO for your Industry

BAO can help you meet the challenges unique to your industry. To learn more about how to optimize your business and address the top priorities in your industry, visit our BAO industry pages.

Analytics: the widening divide

How companies are achieving competitive advantage through analytics

In this second joint study from MIT Sloan Management Review and the IBM Institute for Business Value, we see a growing divide between those companies that, on one side, see the value of business analytics and are transforming themselves to take advantage of these newfound opportunities, and those, on the other, that have yet to embrace them.

What if you had the power to pull together many sources of data in real time, discover actionable insights and optimize your business? Find out more in the IBM Business Analytics and Optimization Flash Demo

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