Enhanced 360º View of the Customer
What is the Enhanced 360º View of the Customer big data use case?
Leveraging emerging big data sources and types to gain a much more complete understanding of customer behavior—what makes them tick, why they buy, how they prefer to shop, why they switch, what they’ll buy next, what factors lead them to recommend a company to others—is strategic for virtually every company. To gain that 360 view of the customer, organizations need to be able to leverage internal and external sources of information - along with strong master data management - to assess customer sentiment.
Big Data Use Case - Enhanced 360 degree view of the Customer
Watch as Stacy Leidwinger, Product Manager IBM Big Data, discusses how big data can deliver an enhanced 360 degree view of the customer
How to Get an Enhanced 360 View of the Customer
Listen to Mark Myers, IBM big data product manager, describes this key use case and gives several examples of how today's new big data technology differs from and complements CRM and other existing products.
Listen to the podcast (MP3, 00:25:52, 12.5MB)
Customer Success Story
Trident Marketing increases revenue nearly 1,000 percent with predictive analytics
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