Enhanced 360º View of the Customer

What is the Enhanced 360º View of the Customer big data use case?

With the onset of the digital revolution, the touch points between an organization and its customers have increased many times over; organizations now require specialized solutions to effectively manage these connections. An enhanced 360-degree view of the customer is a holistic approach that takes into account all available and meaningful information about the customer to drive better engagement, more revenue and longterm loyalty. It combines data exploration, data governance, data access, data integration and analytics in a solution that harnesses the volume, velocity and variety. IBM provides several important capabilities to help you make effective use of big data and improve the customer experience.

Ask yourself:

checkmark Do you need a deeper understanding of customer sentiment from both internal and external sources?


checkmark Do you want to increase customer loyalty and satisfaction by understanding what meaningful actions are needed?

checkmark Are you challenged to get the right information to the right people to provide customers what they need to solve problems, cross-sell, and up-sell?

If you answered yes to any of the above questions, the enhanced 360 view of the customer use case is the best starting point for your big data journey.

With Enhanced 360º View of the Customer, you can:

  • Improve campaign effectiveness
  • Accurate, targeted cross-sell / up-sell
  • Retain your most profitable customers
  • Deliver superior customer experience at the point of service

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