Exploiting big data in telecommunications to increase revenue, reduce customer churn and operating costs
Communications service providers all over the globe are seeing an unprecedented rise in volume, variety and velocity of information (“big data”) due to next generation mobile network rollouts, increased use of smart phones and rise of social media.
Service providers who can tackle the big data challenge will differentiate from competitors, gain market share and increase revenue and profits with innovative new services.
IBM® is helping service providers harness big data to drive business results with a comprehensive strategy, roadmap and deployment plan. Business results include the ability to:
- Deliver smarter services that generate new sources of revenue
- Transform operations to achieve business and service excellence
- Build smarter networks to drive consistent, high-quality customer experience
Deliver smarter services that generate new sources of revenue
You have a mountain of data about your customers, call detail records (CDRs), location data, social media data (LinkedIn, Twitter, Facebook and much more), but do you have customer insight? In order to improve customer relationships and drive greater revenue, profits and market share, while lowering customer churn, you need to harness the power of massive customer experience data.
If are you are faced with this challenge, IBM’s big data platform can help you improve promotional effectiveness by 600 percent, and reduce time and cost for developing new offers by over 95 percent.
Globe Telecom reached a new level of agility in the creation and management of promotional service offerings with hundreds of simultaneous targeted promotions which are enabled by the integration of customer intelligence, behavior segmentation and real-time promotion execution.
Transform operations to achieve business and service excellence
Your call volume is growing in high double digits resulting in an ever growing backlog of call detail records (CDRs). It takes hours just to load the data into the warehouse and business users are demanding new, complex reports that take hours more to produce.
If you are faced with this challenge, consider IBM’s big data platform for your operational business intelligence needs. IBM Netezza data warehouse appliance provides lower total cost of ownership and delivers higher performance (10 to 100 times the performance of traditional systems), enabling business users to perform complex analysis faster.
iBasis replaced its data warehouse infrastructure with a solution that allows the company to quickly run and monitor call data reports, aggregating an enormous amount of data, so they can identify quality problems in real time.
Build smarter networks
Network traffic is increasing in high double digits due to smart device proliferation as well as 3G and 4G rollouts. Current solution for analyzing call detail records (CDRs), switch, billing and network event data takes hours to load and can't support ad hoc analysis needed to identify and resolve network bottlenecks.
If you are faced with this challenge,IBM’s big data platform empowers business users to identify and resolve network bottlenecks faster.
When telecommunications provider XO Communications needed an integrated data warehouse solution to improve the user experience for millions of customers, they adopted IBM for supplying XO with real-time analysis of their big data.
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