Topic and solution areas in this track include:
IBM Marketing Center; IBM Mobile Push & Engage; IBM Content/Product Recommendations; IBM Campaign; IBM Interact; IBM eMessage; IBM Marketing Operations; IBM Contact Optimization; Real-Time Personalization; Tealeaf, Digital Analytics; Omni-Channel Merchandise Optimization.
Marketing and Merchandising
Learn how to move beyond marketing and merchandising to continuous engagement for increased sales and better customer loyalty. In the age of the empowered customer, context is critical and every interaction matters. It is essential to establish an individual relationship with every customer – or risk losing them altogether. For marketing professionals, learn how to engage customers in highly relevant dialogues across digital, social, mobile and traditional marketing channels. For merchandising professionals, learn how to make predictive, omni-channel merchandising decisions that drive sales volume, margin, profit and shopper loyalty. With IBM’s solutions for Marketing and Merchandising, you can maximize every marketing and merchandising moment, delivering the next best action and personalizing each experience to create value that translates into higher sales and more loyal, engaged customers.
Learn how to deliver exceptional experiences across all channels and make it easy for your customers to do business with you.
Learn how better integration of your value chain reduces complexity, increases business value and improves customer satisfaction.