Learn how to move beyond marketing and merchandising to continuous engagement for increased sales and better customer loyalty.
Learn how to deliver exceptional experiences across all channels and make it easy for your customers to do business with you.
Learn how better integration of your value chain reduces complexity, increases business value and improves customer satisfaction.
Topic and solution areas in this track include:
Content Analytics; Case Management; Report Management; Document Capture; Digital Analytics; Tealeaf; IBM Customer Experience Suite; IBM WebSphere Portal; Watson Engagement Advisor, and IBM Call Center for Commerce.
Customer Service, Analytics and Experience
Learn more about anticipating behavior and delivering flawless customer service. With the rise of the empowered customer, context is vital and the service experience you deliver can make or break your reputation - and your bottom line. With IBM's Smarter Commerce approach, you can maximize every moment by anticipating and responding to your customer's needs and desires with personalized customer service throughout their journey. You can have a holistic understanding of what your customers are doing, what they are thinking and if they struggle, be able to act. An exceptional and delightful experience not only fosters your customer's loyalty, but better yet, they may just tell their friends about it.