Tiffani Bova is a Vice President with Gartner Research, where she covers IT sales strategies and channel innovation.  Ms. Bova's area of specialization includes the development of comprehensive indirect channel strategies, including program development and optimization, go-to-market sales coverage models, the impact of cloud on the traditional channel, and trends in wholesale IT distribution. 

The last two years have included new research in the area of cloud services brokerage (CSB) as a new role for the indirect channel to play in its quest to stay relevant with cloud services.  This year, she will lead the Gartner special report on the Future of Sales, which will look into future selling scenarios for IT providers.  In addition, Ms. Bova conducts significant public speaking at major industry events and publishing in leading industry periodicals on these topics.  Her job would not be complete without significant interaction with the channel partners to ensure she understands what they need and expect from their vendor partners to be successful in today's market.

Mark Register is responsible for IBM Software Business Partners and Midmarket worldwide. He leads over 5000 IBM business partners and drives strategic growth opportunities with key business partners including Value Added Distributors, System Integrators, Solution Providers and Resellers. Current areas of focus for SWG Business Partners includes industry alignment and authorization, Business Partner led sales models, value driven sales initiatives and application specific license sales (ASL).

Prior to this role Mark led IBM’s Information and Analytics business across the growth markets including Asia Pacific, Central & Eastern Europe, Middle East & Africa and Latin America. He also led the Cognos Software integration into IBM Asia Pacific and drove the information on demand initiative for IBM across the region. Previously he was VP Worldwide Marketing, Information Management and he led the Leveraging Information marketing program on an IBM wide basis.

Mark joined IBM in 2005 through the acquisition of Ascential Software, an IBM partner, where he served as chief marketing officer and vice president of industry solutions and global alliances for Ascential. Prior to this he held worldwide and regional executive leadership roles with other partners: Mercator Software, Computer Sciences Corporation (Australia) and GE Capital IT Solutions. Prior to these roles, Mark spent time as an IBM customer in various executive roles with the Western Australian state government.

Mr. Register graduated from Curtin University of Technology in Perth Western Australia and attended Auckland University of Technology.