Learn how to move beyond marketing and merchandising to continuous engagement for increased sales and better customer loyalty.
Learn how to deliver exceptional experiences across all channels and make it easy for your customers to do business with you.
Topic and solution areas in this track include:
Sterling B2B Integration; Managed File Transfer; Aspera capabilities.
Integration and File Transfer Professionals
Learn how better integration of your value chain reduces complexity, increases business value and improves customer satisfaction. The IBM Smarter Commerce approach enables a more adaptive value chain, which helps deliver optimum results throughout the customer experience. It is essential to understand and cater to the individual in the context of every unique interaction. By integrating the disparate silos of your business - from procurement to sales and customer service and everything in between - you create a seamless, connected value chain and a single system of satisfaction.