Smarter Commerce for Marketing Professionals
In this track, learn how to move beyond marketing to continuous engagement for increased sales and better customer loyalty. In the age of the empowered customer, context is critical and every interaction matters. It is essential to establish an individual relationship with every customer – or risk losing them altogether. With IBM’s Smarter Commerce approach, you can maximize every moment, delivering the next best action and personalizing each marketing experience to create value that translates into higher sales and more loyal, engaged customers.
Topic and solution areas in this track include: IBM Marketing Center; Xtify; IBM Content/Product Recommendations; IBMCampaign; IBM Interact; IBM eMessage; IBM Marketing Operations; IBM Contact Optimization; Demandtec; Real-Time Personalization; Customer Analytics
Smarter Commerce for Commerce Professionals
In this track, learn how to deliver exceptional experiences across all channels and make it easy for your customers to do business with you. In the age of the empowered customer, it is essential to make goods and services available seamlessly. With IBM’s Smarter Commerce approach, you can deliver personalized, omnichannel sales and orchestrate perfect orders for simple to complex products and services. Driven by customer context and insights, you can personally engage at the right time and place to drive increased revenues and maximize every moment.
Topic and solution areas in this track include: Websphere Commerce, Configure, Price, Quote (CPQ).
Smarter Commerce for B2B IT Professionals
In this track, learn how better integration of your value chain reduces complexity, increases business value and improves customer satisfaction. The IBM Smarter Commerce approach enables a more adaptive value chain, which helps deliver optimum results throughout the customer experience. It is essential to understand and cater to the individual in the context of every unique interaction. By integrating the disparate silos of your business – from procurement to sales and customer service and everything in between – you create a seamless, connected value chain and a single system of satisfaction.
Topic and solution areas in this track include: Sterling B2B Integration; Managed File Transfer; Content Management; Order Management; Warehouse Management; Transportation Management, and ILOG Analytics.
Smarter Commerce for Customer Service Professionals
In this track, learn more about anticipating behavior and delivering flawless customer service. With the rise of the empowered customer, context is vital and the service experience you deliver can make or break your reputation – and your bottom line. With IBM’s Smarter Commerce approach, you can maximize every moment by anticipating and responding to your customer’s needs and desires with personalized customer service throughout their journey. An exceptional and delightful experience not only fosters your customer’s loyalty, but better yet, they may just tell their friends about it.
Topic and solution areas in this track include: Content Analytics, Case Management, Report Management, Document Capture.
Smarter Commerce for Procurement Professionals
In this track, learn how to optimize your procurement operations to help increase savings, improve supplier performance and mitigate risk. As expectations for quality, price and ethics rise, it is imperative to adapt your procurement decisions. You must establish long-term, collaborative relationships with suppliers and partners to react nimbly to market changes, minimize supply disruptions, protect your brand and take more cost out of doing business. With IBM’s Smarter Commerce approach, you can use actionable intelligence to optimize spend and focus on high-value categories and supplier development programs to serve your customers at the speed of life.
Topic and solution areas in this track include: Supplier Management, Risk and Compliance; Source to Contract; Enterprise & Category Spend Management; Emptoris.