Are you obtaining the full value from your procurement processes while getting the most out of your supply chain? How effectively are you synchronizing business-to-business interactions across your extended value chain? What if you could maximize the savings from the buying process while still ensuring procurement compliance throughout the enterprise?
Today's supply chains and sourcing strategies must innovate and transform constantly, adopting new processes and sharing best practices that remove costs, drive operational excellence, and adapt to demand/supply volatility. Learn how you can benefit from market leading solutions focused on delivering results to supply chain organizations and procurement groups covering all aspects of the “Buy” category, from requisition to settle.
Session leaders both from your peer group and members of the IBM team will share best practices and lessons learned from personal experience, all to inspire and prepare you to optimize and transform your relationship with your suppliers.
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Are you leveraging deep customer insight gleaned from behaviors across offline and online channels to deliver timely, personalized engagements across multiple channels and touch points? The world’s best marketing organizations leverage IBM solutions to take customer experience and engagement to the next level.
During the track, leading marketers, merchandisers, and customer experience professionals will gather to network, share best practices, explore new technologies, hear viewpoints from IBM’s team of experts and chart an exciting course to Smarter Commerce. Whether you use these technologies now or are exploring your options, each session will inform and inspire.
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Are you being challenged to deliver revenue growth, acquire new customers and enhance the customer experience? Successful organizations today are required to enable customers and partners so they can buy, exchange information, and collaborate across all touch points, spanning human, digital, social, and mobile, optimized according to their preferences.
This track focuses on the benefits B2B and B2C companies can realize through cross-channel, multi-tier selling and fulfillment initiatives that integrate precision marketing, merchandising, order management, content management and the overall customer experience across all channels. Industry trends and best practices of IBM customers will offer valuable insights.
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With the increasing access to information and alternative products, customers expect a highly personalized experience and will select who to do business with based on the quality and level of service they receive. Successful organizations know the importance of better understanding who their customers are, what they want, how they shop and what their sentiments are on products purchased and services received. They anticipate behavior and effectively respond to customer needs from the first touch point and throughout the customer lifecycle. Discover how IBM solutions can help your organization achieve exceptional customer service and top line growth by:
- Delivering a more detailed understanding of customer service needs
- Providing visibility into customer web sessions to diagnose problems online and accelerate resolution
- Innovative solutions to improve call center service while reducing costs
- Maintaining a complete context of customer interactions to facilitate rapid resolution of service requests and
- Employing social tools to provide a seamless, personalized self-service experience

