Redefining value in the age of the empowered customer
In today’s world—where consumers trust the recommendations of retailers significantly less than they do those of other consumers—retailers must foster brand advocates who will promote their brand to other consumers for them. Such advocates are created by deepening the relationship the consumer has with the retailer through increased trust and a differentiating brand experience. At the same time, recent economic times have taught retailers to keep a weather eye on business performance to control costs and protect fragile profitability. We call this path forward for retailers Smarter Commerce…focusing on the consumer’s brand experience (to deepen the brand relationship and create brand advocates) while improving operational efficiency (to grow the business profitably).
Putting Smarter Commerce In Action
Fortunately, the technologies currently available to retailers are truly game changing. The limitations of the past are rapidly giving way to the art of the possible in ways that could barely be imagined a few years ago. Opportunities for making headway abound. But, those opportunities are available to everyone. And, incursions by proactive competitors pose an ever-present threat. The time is now to investigate where and how a Smarter Commerce strategy can elevate your customer’s brand experience and your company’s performance to the next level of excellence. Find out how IBM is making Retail smarter with Smarter Commerce and how we can work with you to apply these industry-leading practices to your business.
Featured Solutions
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Cross-Channel Selling Solutions
Deliver a seamless, customer-centric buying experience for products and services across all available channels.
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Campaign Management Solutions
Engage each customer and prospect in a cross-channel dialog that builds on past and current behavior and creates a more personalized brand experience.
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Digital Marketing Optimization Solutions
Empower marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience throughout each customer's brand interaction.
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Decision Optimization
Make better decisions by applying advanced analytics to automatically prescribe actions or strategies.
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Intelligent Recommendations and Offers Solutions
Improve conversions and increase revenue by making relevant product recommendations to your customers.
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Cross-Channel Order Management Solutions
Manage the order lifecycle, leverage intelligent sourcing to optimize inventory utilization, and orchestrate complex order fulfillment processes across a dynamic business network.
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Supply Chain Management Solutions
Employ planning and execution solutions to anticipate, manage, and respond to demand and supply volatility within even the most dynamic supply networks.
