Smarter Commerce for Retail

Retail Smarter Commerce In Action. See an example of Smarter Commerce applied to the Retail shopping experience. Watch now. (00:04:49)

Retail Smarter Commerce In Action. See an example of Smarter Commerce applied to the Retail shopping experience.
Watch now. (Youtube, 00:04:49)

Redefining value in the age of the empowered customer

In today’s world—where consumers trust the recommendations of retailers significantly less than they do those of other consumers—retailers must foster brand advocates who will promote their brand to other consumers for them. Such advocates are created by deepening the relationship the consumer has with the retailer through increased trust and a differentiating brand experience. At the same time, recent economic times have taught retailers to keep a weather eye on business performance to control costs and protect fragile profitability. We call this path forward for retailers Smarter Commerce…focusing on the consumer’s brand experience (to deepen the brand relationship and create brand advocates) while improving operational efficiency (to grow the business profitably).

Putting Smarter Commerce In Action
Fortunately, the technologies currently available to retailers are truly game changing. The limitations of the past are rapidly giving way to the art of the possible in ways that could barely be imagined a few years ago. Opportunities for making headway abound. But, those opportunities are available to everyone. And, incursions by proactive competitors pose an ever-present threat. The time is now to investigate where and how a Smarter Commerce strategy can elevate your customer’s brand experience and your company’s performance to the next level of excellence. Find out how IBM is making Retail smarter with Smarter Commerce and how we can work with you to apply these industry-leading practices to your business.

Creating brand intimacy in the age of the evolving Smarter Consumer. Download the brochure (707KB)

Creating brand intimacy in the age of the evolving Smarter Consumer.
Download the brochure (PDF, 707KB)

Featured Solutions

  • Selling Solutions

    Selling Solutions

    Deliver a seamless, customer-centric buying experience for products and services across all available channels.

  • Campaign Management Solutions

    Campaign Management Solutions

    Engage each customer and prospect in a cross-channel dialog that builds on past and current behavior and creates a more personalized brand experience.

  • Digital Marketing Optimization Solutions

    Digital Marketing Optimization Solutions

    Empower marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience throughout each customer's brand interaction.

  • Decision Optimization

    Decision Optimization

    Make better decisions by applying advanced analytics to automatically prescribe actions or strategies.