Industries

How to Deepen Customer Engagement

Locationing: It’s not just where customers are.
It’s what they’re doing there, why they’re doing it, and how you can engage them more deeply.

Sensing

Information From Multiple Sources

Are you getting the complete picture about your customers’ intent?

Finding out everything you can about where customers are and what they’re doing is essential to getting a comprehensive sense of their interaction with you. But are you getting the complete picture about your customers’ intent? IBM indoor locationing pulls data from multiple location-sensing technologies to provide increased visibility into what customers are doing in your environment.

Analyzing

More Insightful Interactions

How can you glean insights from interactions to determine the best ways to engage?

Knowing where customers are and how they’re interacting with you across every touchpoint is important—but it’s not enough. How can you glean insights from those interactions to determine the best ways to engage? IBM offers advanced, predictive analytics that correlate real-time streams of customer information with data about past interactions, providing a meaningful foundation for reaching out with relevant information.

Delivering

Personalized Customer Engagement

Are you prepared to deliver relevant mobile or digital content at precisely the right moment?

Engaging in context, in real time: That’s the key to creating loyal relationships instead of one-time interactions. Are you prepared to deliver relevant mobile or digital content at precisely the right moment? IBM helps you use mobile communication to deepen connections with customers through timely, personalized interactions that deliver a consistent experience across channels and increase loyalty.

Converging

Seamless Customer Conversations

Do you risk losing customers because you can’t deliver a seamless experience across all channels?

85%

of consumers

expect a seamless experience across all channels

Keeping pace with customers as they move between the digital and physical worlds is a must today. Do you risk losing customers because you can’t deliver a seamless experience across all channels? IBM’s industry-leading digital commerce capabilities provide the combined knowledge you need to keep customers engaged, no matter where they are or how they’re interacting with your brand.

The IBM Difference

The IBM difference is that we can both engage and deliver insight into customers—to help you understand what they’re doing and why, so you can respond with relevant, real-time information to enhance their experience and influence buying behavior. With innovative capabilities for indoor locationing, analytics, cross-channel optimization and digital commerce, IBM is uniquely positioned to provide the complete customer visibility you need to engage seamlessly with them across all channels.

Supporting a Wide Range of Industries

Retail

Enrich your customers’ in-store experience, increase sales and deepen brand loyalty by gaining insights to them that enable real-time, contextually relevant interactions.

Banking

Differentiate your customers’ branch experience by engaging them in real time with contextually relevant information to offer innovative sales, service and support capabilities.

Entertainment and Transportation

(Airports, Amusement Parks, Arenas, Hospitality, Shopping Malls, etc.)

Better understand visitors’ behavior and engage them in real time with contextually relevant interactions and services that drive revenue and enrich their experience.

Education

(Colleges & Universities)

Enrich the campus experience by gaining insights to student, faculty and visitor behavior and engaging them in real time with relevant interactions.

Telecommunications

Gain insight to in-store customers and engage them in real time to deliver exceptional service and drive sales.

Learn more about how IBM can help you with:

Contact IBM

Or call us at:

1-877-426-3774

Priority code: Commerce