Empowered Customers Drive Collaborative Business Evolution

New Research Report

ForresterToday’s organizations need to adapt quickly in both the how they do business and how they leverage technology, but research shows that many are falling short. Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future.

Based on a survey of nearly 400 leaders in marketing, e-commerce, IT, customer service and supply chain across the US and UK, this in-depth Forrester report, Empowered Customers Drive Collaborative Business Evolution, demonstrates how to:

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