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Cross Channel Campaign Management

Determine the right message to present in inbound marketing channels

IBM Interact

Customer interactions are a two-way street, but customization hasn’t always worked that way. The powerful features in IBM Campaign make it easy to quickly and cost-effectively deliver personalized messages across every channel, both online and offline. But with the added capabilities of IBM Interact, you can target anyone who connects with you through the Web, mobile, call center,and more and deliver the same level of personalization—even if you don’t know anything about them. Plus, IBM Interact uses the same technology platform as IBM Campaign, so it’s easy to get up and running fast.

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Data Sheet: IBM Interact

EMM Customer Café

IBM EMM Real Time Marketing

Learn how you can send personalized, targeted and highly relevant messages that are delivered in the context of an inbound customer interaction such as your website, call center, or point of sale.

Increase Conversions for your Anonymous Visitors with Real Time Offers

Increase Conversions for your Anonymous Visitors with Real Time Offers

Learn how targeted interactive strategies with IBM Interact can increase your conversions using personalized, real-time offers for anonymous visitors to your website.

Telefonica | Vivo Drastically Increases Sales and Lowers Costs by Sending Only Customized Marketing Communications

Telefonica | Vivo Drastically Increases Sales and Lowers Costs by Sending Only Customized Marketing Communications

Discover how an established mobile communications company drastically increased sales and lowered costs by using highly detailed profiling and call analysis to send only customized marketing communications to its customers.

The Right Time for Real Time Marketing

The Right Time for Real Time Marketing

Delivering the right offer, at the right time is marketing so relevant it feels like a service. Download this white paper to learn how high relevance and personalized customer care can help ensure optimal marketing results and lifetime customer value.