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Cross Channel Campaign Management

Engage customers and prospects with timely, personalized outbound digital messages

IBM eMessage

Email continues to be a powerful motivator, but in order to be truly effective, it needs to be both relevant and timely. However, it can be hard take advantage of fleeting opportunities when dealing with manual list exports and external email service providers. With IBM Campaign, it’s easy to segment and target customers with the right message at the right moment. By combining that in-depth insight with IBM eMessage, you can drive more effective email marketing, automatically. Plus, you can deliver more accurate data into every campaign and get more actionable insights out of every result by using the seamless integration of IBM Digital Analytics with Campaign and eMessage.

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Data Sheet: IBM eMessage

EMM Customer Café

IBM Email Marketing

Watch this video to see how IBM Email Marketing can help your organization establish brand integrity, provide inbox delivery insight, track the viral value of your email, and tailor content for the right device to improve engagement.

Re-engage Inactive Contacts with Targeted Email

Re-engage Inactive Contacts with Targeted Email

Learn how targeted re-engagement campaigns with IBM Unica eMessage can improve your email program’s overall return on investment (ROI). Professional Services Consultant Frank Prestopino will outline the strategic and practical issues that surround inactive subscribers including email best practices other IBM clients are using to re-engage inactive contacts and help you identify which ones might be applicable to your situation.

Orvis Created Customer Intimacy to Turn Marketing into a Service and Drive Business Performance

Orvis Created Customer Intimacy to Turn Marketing into a Service and Drive Business Performance

What if you could realize—cost-effectively—every retailer’s dream of true one-one-one marketing to your customers? Learn how a storied retailer created the level of customer intimacy needed to turn marketing into a service that its customers appreciate—and that drives business performance.

OCBC Bank Nets Profits with Interactive, One-to-One Marketing and Service

OCBC Bank Nets Profits with Interactive, One-to-One Marketing and Service

OCBC Bank has transitioned to a personalized event-based marketing system that is achieving customer-centric goals of greater relevance and timeliness. OCBC’s revenue driven by marketing has seen a triple-digit increase since the IBM implementation; the bank has increased its number of campaigns 12-fold and its cross-sell conversion by a double-digit percentage.