Consumer products companies face a dual challenge: to anticipate and engage today’s empowered consumer, while optimizing operations and strengthening relationships with retail channel partners. Market leaders are winning in this new landscape with an approach that integrates analytics, business processes and connectivity to deliver customer-centric experiences and fulfillment.
Using Smarter Commerce solutions to infuse intelligence and context into all commerce processes, consumer products enterprises are able to:
You can become essential to your customers, partners and suppliers. That's the power of Smarter Commerce for consumer products. Explore the solutions below to learn more.
Synchronized information flows with the external business community to drive growth and improve performance
Supply chain planning and execution capabilities across the extended enterprise.
Develop actionable customer insights by marrying historic profiles with contextual views