The Transportation industry has been a leading driver behind globalization by facilitating the trade of goods around the world. Many of the transportation systems that are in place today are not sufficient to handle our global trade needs into the future. By integrating technology and intelligence into the transportation infrastructure, we can improve capacity, enhance traveller's experiences, and make our transportation systems more efficient, safe, and secure.
Web Experience software offerings are used in all sections of the transportation industry to leverage collaborative, secure portals to deliver personalized content over the web. This allows everyone to have the right information at the right time, thereby increasing satisfaction and strengthening loyalty.
The resources on these pages can help you understand how solutions developed with socially-infused Exceptional Web Experience software from IBM delivers flexible, integrated environments that support personalized user experiences for passengers, customers, and partners alike.
Thought Leadership
- Global IBM CIO Study for Travel: (PDF, 724KB) Emphasizing mobility solutions and customer self-service
- Global IBM CMO Study for Transportation: (PDF, 695KB) Delivering insights to improve customer intimacy
- IBM Institute for Business Value Study: (PDF, 591KB) Using SOA to enable collaboration in the Travel & Transportation industry.
Airlines & Airports
A key component of any airline's success is its ability to help customers quickly and easily book, monitor and change their travel plans. IBM's Exceptional Web Experience software offerings have enabled many airlines worldwide to develop flexible, standards-based Internet booking engines which integrate seamlessly with back-end systems, legacy components and external applications.
IBM's Exceptional Web Experience software offerings can help airports and airlines strengthen profitability. Internally, they help users make better decisions, and drive responsiveness through a user -friendly and socially infused portal interface. Externally, they enable multi-channel self-service to provide a consistent experience across all channels from any device, and enrich loyalty by integrating 3rd party services.
Rail
Global demand for rail services continues to outpace available capacity and infrastructure, while aging systems and traditional business practices may limit a railway's ability to respond to the challenge. By implementing technology solutions to acquire, analyze and share information across the rail network, organizations can become more efficient and effective.
To support projected growth, rail companies need to leverage solutions to help them collaborate with and extend their networks across an even wider array of their transportation infrastructure. That includes travel partners, suppliers, logistics service providers, regulatory agencies and customers. IBM's Exceptional Web Experience software offerings have allowed rail companies to transform the way they do business and leverage social technologies to create a more responsive, agile operating environment.
Travel Related Services
Travel related service companies such as hotels, travel agencies or car rental companies are challenged to ensure the best experience for their customers. Whether travelling for business or pleasure, today's consumers expect multi-channel interactions to be consistently available from any device. By becoming customer-focused, travel companies can achieve greater customer advocacy, retention, and loyalty.
In order to meet these objectives, providers must leverage technologies that can provide a flexible, scalable architecture with access to timely information and applications. Staff need the most current information about flight delays, hotel transfers, room preference or weather conditions in order to provide superior customer service. Strong and effective socially-infused collaborative platforms are a must to increase employee productivity. Customers of IBM's Exceptional Web Experience software offerings have leveraged these industry leading solutions to improve customer service and loyalty in this highly competitive market.
Freight Logistics
Transportation organizations maintaining fleets of any kind must manage labor costs, warranties and significant inventories, without sacrificing reliability or safety. They must make immediate and strategic decisions that require effective data analysis, collaboration, and coordination across the value chain.
IBM's Exceptional Web Experience software offerings can help organizations provide a social web experience that makes it easier to do business with them. They can strengthen relationships through better collaboration and interactions with agents, partners, and drivers. The mobile-enabled web experience can provide seamless access to information and applications from any device, which can improve productivity and responsiveness.
Airlines & Airports
- Airlines 2020: Substitution and Commoditization (PDF, 2.31MB)
- SOA In the Airline Industry: (PDF, 3.0MB) Address irregular operations flexibly and efficiently
- Multi-Channel Self-Service for Airlines: (PDF, 93KB) Solution Brief describing how to enable and integrate multi-channel check in
- Smarter Airports: (PDF, 538KB) An opportunity to transform travel and trade through collaboration
Rail
- IBM Institute for Business Value Study: (PDF, 518KB) The Smarter Railroad
- IBM SOA Foundation for Rail: (PDF, 74.5KB) IBM Solution brief detailing strategies on how to effectively deploy a services oriented architecture in the railway industry.
- Service Orientation in the Railway Industry: (PDF, 397KB) Greater Operational Flexibility and Efficiency
Airlines & Airports
- Icelandair helps employees access information anywhere with an IBM Portal solution (PDF, 595KB)
- Deutsche Lufthansa AG: Flexible, scalable portal platform improved customer service, lowered costs
- Atlas Air: (PDF, 293KB) SOA portal, messaging, and business process solution provides improved visibility into the Airline's processes
- Bombardier: (PDF, 125KB) Bombardier lays flexible portal foundation for new online services and competitive edge
Rail
- RENFE: Spanish National Railway leverages WebSphere Portal to for a single, consistent view of information
Travel Related Services
- TUI Nordic Fritidsresegruppen: (PDF, 68.1KB) Norwegian Travel agent increases competitiveness and customer service
- Premier Reservation and Travel Transaction Processing Company: (PDF, 118KB) Provides rich user interface while decreasing processing costs by 33%
- Robinson Club GmbH: Improves information flow and customer satisfaction
Freight Logistics
- Rosenau Transport: Leveraging real-time data to take trucking from commodity to value add.
Swift Transportation: Reducing turnover and administrative costs with a multi-channel intranet portal solution.
Bekins Improving communication with mobile solutions
- Danske Fraegment: (PDF, 188KB) A transportation and logistics company in Denmark gains a rapidly deployable, affordable and easy to use Intranet solution
- EGOBA: (PDF, 233KB) Creating collaborative web experiences for employees and customers
- Pilot's Network of Travel Centers: (PDF, 42.9KB) Accelerating performance at over 280 travel centers across the United States.
- Leading Provider of World Wide Transportation and Logistics Services: (PDF, 104KB) Delivering enterprise-wide applications through an exceptional web portal experience.
Airlines & Airports
Smarter Airline - Multi Channel Self-Service Demo: This demo shows how a portal can help provide airline customers with a consistent user experience across several different channels.
- A day-in-the-life of a Traveler Demo: This demo illustrates how customer insight, collaboration and web 2.0-enabled portals can help create loyalty in the travel industry.
Rail
Travel Related Services
- Self-Service HR Kiosk Demo (00:04:33)
and applicant Kiosk for large Hospitality/Entertainment organization
- Sample Business Value and ROI Framework for Hoteliers (231KB)
Freight Logistics
Travel Related Services
- World Clock: Integrate current local time into hotel web pages and applications
Freight & Logistics
SMP Warehouse Management Solutions: A suite of applications to enable the efficiency of warehouse personnel
Nulogx Transportation Management: Optimizing the entire shipping lifecycle
Cross Travel & Transportation Software Assets
Kelros – Kelros.Reservation: Resource reservation booking application
Radio Connect: Extends unified communications and collaboration platform to include land mobile radio (LMR) and other disparate users.
Kelros – Kelros.Asset: Asset management, scheduling and tracking application
Maximo Enterprise Suite: Asset management and service applications
All Industries
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Rosenau Transport, Ltd
"This technology goes beyond simply providing information...to becoming a tool that gives us advice on the best decision to make." - Terry Rhode, system controller and IT manager
Robinson Club GmbH
"With our new communication and collaboration platform, we can improve information management, retain the knowledge of seasonal staff within the company, and thus increase customer satisfaction in our resorts." - Bernd Schindler, CIO, ROBINSON Club GmbH