Come join us at SXSW

The 2014 South by Southwest Interactive Festival runs from March 7-11 in Austin, Texas

Primary tab navigation

Come join us at SXSW 2014!

This year, IBM will have our biggest presence ever at SXSW in Austin, TX.

From the Cognitive Computing Food Truck to the rich Engagement Center featuring live demos of the latest cloud, mobile and social technologies, to the BlueMix and IBM Design parties, we'll have something for everyone.

We are seeing cloud disrupt everything from data storage to the development lifecycle to business models and entire industries. We will have strong participation from the SoftLayer team and will be showcasing the latest developments around BlueMix.

The way we collect and interact with data is going through a seismic shift. Come see IBM Watson and the next generation of analytics in action, whether it be coming up with a new recipe for the burrito, or sifting through the vast amounts of data generated by the Internet of Things.

How can you build the kind of deep engagement with your customers that they now expect? By leveraging the latest technology, whether it be to transform marketing, support, sales, innovation, or the entire organization. See presentations from our Social Business and SmarterCommerce teams.

Where do you get started? Follow #sxswIBM on Twitter to keep abreast of the latest developments!

Contact IBM

Considering a purchase?

Speaker Title Learn more
Blair Reeves: "Do Consumers Care About Privacy Online?"
Albert Nichols: "Gov2.0: Enhancing Citizen-Politician Interactions"
Michael Senkow: "Physical Design meets Interaction Design"
Gadi Ben-Yehuda: "Power and Privacy: What Superheroes Can Teach Us"
Roland Barcia: "Mobile from apps to Enterprise"
Heather Hinton: "The Wrong Side of History - Worst Technology Ever"

SEARCH all IBM events at SXSW

Startup Village

Check out IBM at SXSW Startup Village on Monday, March 10 on the Fourth Floor of the Hilton Austin Downtown! We’ll be holding sessions on topics like Social Business, IBM Watson, IBM SoftLayer, Social Analytics, and Mobile.

Session details:

  • Adrenaline : People :: Social : Business
    Use social to outsmart your bigger, slower competitors! Get tips for injecting social to the very heart of your startup. Monday, March 10, 9:30–10:30am
  • The New Generation of Powered by IBM Watson Apps

    Learn how to embed IBM Watson’s cloud-based cognitive capabilities into your apps and ride the next wave of innovation! Monday, March 10, 11:00–12:00pm

  • SoftLayer’s Catalyst Incubator Program

    Soft Layer’s Catalyst program gives entrepreneurs the resources they need to succeed. Monday, March 10, 12:30 – 1:30pm

  • Dive into Social Media Analytics

    Discover what's possible by capturing and analyzing social media data and using the insights gained to transform your business. Monday, March 10, 3:30-4:30pm

  • YOLO (You Obviously Love Opportunities) in Mobile

    Intensify your mobile strategy and learn how to drive growth and optimal ROI. Monday, March 10, 5:00-6:00pm

IBM Food Truck, @ Red River and 4th St

This isn’t just any old food truck. This food truck serves dishes from IBM’s Cognitive Kitchen, which taps into a cognitive computing application that comes from the same computing DNA as IBM Watson to invent brand new recipes. How does it work? The application comes up with flavor combinations at the molecular level, and the chefs have to decide which proportion of the ingredients to use. Find what amazing new creations the IBM Food Truck has to offer near the convention center at Red River and 4th Street!

Developer Super Genius Networking Reception, Monday, March 10, 6-8pm

If you’re a developer who’s always looking for the latest and greatest technology to build on, or have an idea for the next big mobile app, this reception is for you! At this networking event you’ll have a chance to learn about BlueMix, IBM’s open platform for developing and deploying omni-channel applications, which might just be the perfect environment for your next big project. And, remember the supercomputer that won Jeopardy? We want YOU to put Watson to work with IBM’s Watson Mobile Developer Challenge. Learn how you can submit your ideas for a mobile application powered with Watson’s powerful cognitive computing technology.

IBM Trade Show Booth (328/330) Stop by and give us a visit at IBM’s trade show booth 328/330! There you’ll find the IBM Social Engagement Center which will showcase real-time social intelligence and IBM solution demos. There’ll also be space for you to meet 1 on 1 with IBMers!

SoftLayer Trade Show Booth (404/406) Don’t forget to also pay a visit to SoftLayer, and IBM company and the foundation of IBM’s leading cloud solutions.

IBM Social Lounge, Hilton 406

Come unwind and learn with us at the IBM Social Lounge on the 4th floor of the Hilton (same floor as Startup Village and Accelerator!) You can join us there anytime from 9:00am-4:00pm Saturday, Sunday, and Monday! There you can learn more about IBM’s Watson Mobile Developer Challenge, watch demos, and have 1 on 1 discussions. All are welcome!

Book Signings

Sandy Carter, Sx Bookstore, Austin Convention Center, Saturday, March 8, 4:00-4:20pm
Come get your copy of Sandy’s book Get Bold which will help you and your business succeed by maximizing the competitive advantage of social in today’s marketplace. Sandy is a recognized leader in social business, and influential speaker, and is IBM’s General Manager for Ecosystem Development.

Susan Emerick, Sx Bookstore, Austin Convention Center, Sunday, March 9, 3:40-4:00pm
Come get your copy of Susan’s book, The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media, a must-read for anyone striving to build brand advocacy. Susan is an award-winning marketer with a passion for building successful word of mouth advocacy programs and Manager of Enterprise Social Strategy & Programs at IBM.

IBM Accelerator Table, 4th Floor of the Hilton, March 8-9, 8am-6pm
If you’re a startup trying to get off the ground, come visit us at our Accelerator table and learn all about what IBM’s Global Entrepreneur Program has to offer. Members of this program have access to best of breed technology, 600+ mentors and 300+ venture capitalists from around the world, the $100M Watson fund, 100K+ sellers and business partners, and the scale you need to tap into global markets. Talk to us on Twitter at @ibmge and interact on our Tweet Wall with hashtag #sxswibm!

Design Team Party! Bungalow @ 92 Rainey St, Saturday, March 8, 6-10PM
IBM Design invites Designers and Front-end Developers to join us at our SXSW Interactive party to meet our growing team. In 2013, we unveiled a state-of-the-art product design studio in Austin where we are bringing in hundreds of Designers and Front-end Devs to help us deliver delightful experiences to our end users. We're working on technology like cloud, mobile, big data and software-defined environments delivered at scale to the largest organizations in the world - not to mention Watson. We'd love to introduce ourselves to you; you may be surprised at what you see and hear.

Contact IBM

Considering a purchase?