People don’t do business with companies. People do business with people. Find out why – and how – customers can become a social business.

The world now spends 22% of its time - more than 110 billion minutes - on social networks and blog sites per month. Are you ready to turn that time into growth, innovation, and productivity?

Organizations that successfully transform into social businesses can potentially reap great benefits.

Smartphone shipments will outpace PCs by 2012. Gartner Research predicts that social networking services will replace email as the primary communications vehicle for 20 percent of business users by 2014. Social business is more than a Facebook page or a Twitter account. It's how you deepen customer relationships, drive operational efficiencies, and optimize the workforce.

Just starting or well down the road?

Get the tools, tips, and tricks needed to exponentially improve business opportunities and outcomes – from setting a strategic direction to taking full advantage of IBM's industry-leading social, mobile, and cloud solutions.

How are your social skills?

Share real-world solutions and see real-world results from other companies well on their way on their social business journey, and get access to IBM executives, strategists, and product experts.

Who should attend

• Anyone using IBM Collaboration Solutions
• Anyone interested in learning how to become a social business
• Business executives, managers, and professionals
• IT directors, managers, and professionals
• Application developers

Join us

The journey to a social business is one we can take together. Find an event near you.