IBM Digital Experience

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Your customers experience your brand on many different devices

The rapid rise of connected multi-device audiences is broadening your engagement models, not replacing them. Your customers and employees are looking to engage seamlessly through multiple touch points (web, mobile web, mobile apps) while jumping from device to device in the stream of a single conversation or transaction.

These expectations require critical components working together to provide these personalized multi-channel experiences. IBM Digital Experience software can help!


With IBM Digital Experience software, customers can build, manage and run exceptional multi-channel experiences for customers and employees. Some of the key features include:

  • Responsive

    Inherent responsive design is built into powerful out-of-the box responsive themes and templates. Create targeted hybrid mobile applications that run anywhere with enhanced IBM Worklight integration.

  • Social

    Drive deeper relationships through contextual social experiences across all digital channels.

  • Extensible

    Extend your mobile content with transactionally-based applications. Powerful development tools allow you extend as far as your business requirements demand.

  • On-premise or cloud ready

    On-premise or cloud ready
    Flexible deployment options include on-premise or cloud depending upon your needs.

  • Rich content management

    Rich content management
    Accelerate mobile content development and deployment with powerful editing, digital asset management, workflow management, and builders for dynamic forms that can be deployed on any device.

  • Personalized

    Deliver targeted and dynamic mobile content based upon user, languages, device, geo-location and so much more.

  • Analytics

    Understand user needs and develop targeted campaigns across all digital channels. Content and templates render perfectly on any device.


91% of adults keep their smartphones within arm's reach
Even more important to entrepreneurs: 9 out of 10 mobile searches lead to action. More than half lead to sales
There are 5x as many cellphones in the world as PCs.

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Customer stories

One website for all devices...

Jyske Bank (

IBM Digital Experience software is helping customers like Jyske Bank build, manage and run exceptional multi-channel experiences for customers and employees. IBM’s market leading application server, portal and web content management solutions run enterprise digital experiences that scale to the most demanding needs.

450 Million views


This year at Wimbledon, IBM found new and innovative ways of using the vast amount of match data to build a richer experience for players and fans—whether they were watching on TV, following matches online or there at the championships.

American National

American National Insurance

With thousands of agents using a range of smartphone devices to serve customers, American National Insurance Company (ANICO) sought a rapid, non-disruptive way to make its agent portal mobile-friendly.


Mobile capabilities are included in all IBM Digital Experience offerings including: