At IBM Digital Experience 2014 – Americas (formerly the IBM Exceptional Web Experience Conference), learn about the market-leading IBM Digital Experience software that allows organizations to create customized digital experiences that reinvent the way they engage with their most important audiences: customers, employees and business partners.
Gain insights into how to deliver customer-centered sales, service and support multi-channel digital experiences through use of technology and strategies in social, mobile, cloud, smarter workforce, rich media, commerce, enterprise market management services, and more. Select from over 120 unique business strategy, technical, and hands-on lab sessions (PDF, 1.27MB) delivered by IBM strategy and technical leaders and experienced IBM Business Partner practitioners. Hear digital experience solution details, achievements, and lessons-learned directly from customers across industries in the popular Customer Case Studies track.
The event features both a Business Strategy and Technical program designed to provide attendees insight to the latest technologies, best practices and the business benefits of delivering exceptional digital experiences.
Learn how successful organizations are delivering integrated, differentiated and personalized digital experiences across multiple channels in context with the right business applications and data for competitive differentiation, customer loyalty, enhanced employee interactions and profitable growth.
This event offers you the unique opportunity to access proven business value strategies, receive the latest platform innovations and implementation approaches from IBM business and technical leaders and from experienced IBM Business Partner practitioners.
At IBM Digital Experience 2014, you can begin your journey, or extend and optimize your Digital Experience solutions to drive improved customer experiences, empower employees to react to marketplace dynamics, extend business assets and improve operational efficiencies.
You will also:
The IBM Digital Experience event offers a wealth of knowledge and resources for company/organization executives (C-suite/CHRO) and IT professionals, including line of business executives, business analysts, marketing professionals, digital experience professionals, IBM Business Partners, IT decision makers, technical staff, administrators, developers, content managers and project managers.
You can gain a range of valuable benefits including:
Select from a variety of planned sessions such as business value, technical, customer solution and industry specific offerings, also topic round-table sessions, hands-on-labs, product certifications, Meet the Architect's panel, and Birds-of-a-Feather sessions - all designed to provide the information you need to successfully deliver innovative, exceptional web experiences utilizing your Portal infrastructure.
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An exceptional digital experience is empowering, compelling, relevant and consistent - it gives you instant access to what you need, it keeps you hooked because it's highly engaging, it has analyzed who you are and what you want, and it reaches you no matter what device you're on.
This video highlights how a fictional company, Greenwell Financial, used IBM's Digital Experience platform to create market-leading customer experiences. The demo highlights new features coming in the platform, such as renditions, plus new integrations, such as with Brightcove, IBM Interact, and IBM Tealeaf.
Demonstrating the ROI of IBM's Exceptional Digital Experience Solutions
A review of findings from IDC's 2013 White paper: