IBM Digital Experience

Primary tab navigation

Compelling digital experiences require integrated rich media

Click to watch the video (YouTube, 00:08:35)

How do you effectively reach today's digital users?

How do you make this happen for all your audiences? IBM can help.

Digital experiences are enhanced with rich media


IBM offers asset management solutions that can seamlessly fit into your existing infrastructure and automate the rich media workflow, from collaborating with your creative agency and designers to automating the distribution of those assets to your required channels.

IBM Customer Experience Suite: Rich Media Edition and IBM Web Content Manager: Rich Media Edition provide our customers with the ability to seamlessly integrate illustrative graphics, video and more across all digital properties.

Key features

Deliver captivating and differentiated digital experiences with IBM Rich Media Edition software, which provides several robust features for managing digital assets, including:

  • .

    HD video enabled out-of-the-box
    Import, transcode, render and publish video. Integration with Brightcove supports high-quality video for customer-facing sites and easily detects and adapts to user bandwidth.

  • .

    Best-in-class search
    Speed asset discovery, improve asset reuse and help increase user productivity using a wide range of search options.

  • .

    Full-circle metadata management
    Use any extensible metadata platform (XMP) standards–based tools to add and encrypt metadata to digital assets, and it travels with the asset from the desktop to the web and back again.

  • .

    Seamlessly integrated
    Integrate IBM Rich Media Edition software with IBM Web Content Manager, making it simple for content authors to select digital assets and have them dynamically rendered on any device.

  • .

    Intuitive user experience
    Intuitively manage and publish digital assets without IT’s assistance. A desktop-like browser interface allows business users to drag and drop, type ahead, crop, format and scale—without plug-ins or custom installations.

  • .

    Configurable user interface
    Easily create custom interfaces for different roles and types of users using an open standards-based widget. Solution catalog—content marketing rich text editor with social integration.

  • .

    On-premise or cloud ready
    Flexible deployment options include on-premise or cloud, depending upon your needs.

  • .

    Built for the enterprise
    Scalable architecture, digital rights management, asset tracking, check-in and check-out functions, automated workflows and notifications, and detailed logging make it ideal for the most demanding enterprise requirements.

  • .

    Use powerful web analytics to understand user needs and wants and determine which rich media asset is most effective with each audience


93% of marketers used used video for online marketing in 2013
78% of CMO's belive custom content is the future of marketing
86% of B2C marketers use content marketing and, 91% of B2B marketers use content marketing

Contact IBM

Considering a purchase?

Content resources

Rich Media Edition announcement letter:

Customer stories

IBM found new, innovative ways of using the vast amount of match data to build a richer experience for players and fans.

Performance Bicycle

Performance Bicycle
This company transformed its digital experience and the way they interact with customers by launching an online learning site. it's easy lets go increases website traffic by 145 million visits with comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, and editorial content.

tools, photo galleries, videos, and editorial content.

US Open 2014 August 25 - September 8

US Open
US Open attracts millions of fans with interactive content, real-time video, personalized experiences and slam tracker technology.

Featured demos


Exceptional Digital Experiences in Action: IBM Connect 2014


Setting up workspaces in IBM Customer Experience Suite: Rich Media Edition


Uploading, Downloading, Converting and Sharing Rich Media


Introduction to IBM Customer Experience Suite: Rich Media Edition


Web content management capabilities are included in all IBM Digital Experience offerings including: