Gain insights from digital analytics
Now you can manage content, analytics and marketing execution from a comprehensive solution to enhance customer engagement. IBM Digital Experience solutions help you create an engaging experience that will attract and interact with customers in a personalized way by analyzing their current needs, past interactions and future interests.
With these solutions, you can continuously optimize the experience by understanding usage, effectiveness and relative value of business assets—resulting in a tailored experience that drives an increased return on investment.
Don’t just provide the tools, enable a solution
IBM Digital Experience software provides a comprehensive solution to empower marketers to create compelling experiences by combining out-of-the box integration between enterprise portal, social, web analytics and marketing execution solutions with personalized, targeted experiences to increase engagement.
Optimize digital experiences with consistent content and marketing messages across desktops, smartphones, tablets and email.
Access content management, digital analytics, digital marketing optimization and campaign management price, promotion and product mix optimization and marketing execution as an integrated whole, supported by a single vendor.
Integrates with back-office applications, collaboration and social tools. Provides single sign-on and search in a unified experience.
On-premise or cloud ready
Flexible deployment options include on-premise or cloud depending upon your needs.
Deliver highly personalized content based on your role, preferences, past and real-time behavior, and then provide targeted messages through integration with IBM Enterprise Marketing Management Personalization.
Conduct accurate analyses and targeted marking programs using customer experience management software, which relies on full segmentation and web analytics.
Drive deeper relationships through a better understanding of your customers and provide engaging social experiences.
City of Dubuque, Iowa used advanced analytics and smart meters to reduce household electricity usage by up to 11 percent and water usage by 6.6 percent, while also optimizing the city's bus fleet and schedules.
Using an IBM analytics-enabled portal solution, Bharti Airtel provided flawless service to 110 million customers at low margins, while also improving employee productivity and providing real-time responses to customer requests.
Amadori identified and predicted consumer buying preferences, and then refined their digital marketing campaigns to generate more sales reach, new customer advocates and engage a new, younger customer demographic.