IBM Digital Experience

Continually Reinventing Customer and Employee EngagementWatch overview video (00:02:26)

Primary tab navigation

What is IBM Digital Experience?


IBM Digital Experience solutions are uniquely designed to drive business growth by delivering tailored digital services and information whenever and wherever customers choose to receive it; improve customer propensity to buy with compelling and targeted rich media content and offers; and empower LOB professionals with rich media and social capabilities to engage with and respond to customers changing expectations.


Why IBM? See what Leading Analysts are saying...



IBM Digital Experience Capabilities

Click to learn more

Mobile

Mobile

90% of mobile users keep their devices within arm's reach

Analytics

Analytics

84% of businesses today are using web analytics

Content

Content

86% conversion increase by adding videos on landing pages

Social

Social

81% of purchasers get advice from their social network

Cloud

Cloud

60% of CIOs indicate that cloud is their Top Priority

 

IBM Digital Experience by Role

 

Click to learn more

Marketing Customer Service IT Management Operations Human Resources Image Map

Marketing:
To marketing leaders who are responsible for an organization’s digital brand experience, IBM Digital Experience Solutions provide the capabilities for delivering a highly personalized, engaging, and relevant experience to target audiences quickly and efficiently building competitive advantage and brand loyalty, with its unparalleled set of analytic, content management and social tools that are integrated, secure, and responsive in design.

Customer Service:
To customer service leaders who are responsible for building trusted, stand-out customer interactions and relationships, IBM Digital Experience Solutions provide the capabilities to anticipate and deliver personalized and relevant access to expertise to address customer inquires and concerns quickly and with confidence to any endpoint and thereby delivering on brand promise and building brand loyalty in the most cost effective way.

IT Management:
To IT leaders who are responsible for delivering an unbreakable digital experience that is scalable, secure, and complaint while integrating the latest analytics, social and content management tools for LOB colleagues, IBM digital experience solution deliver a streamlined experience that combines the new capabilities with existing repositories and business processes delivering fast ROI in as few as 6-7 months.

Digital Experience Leaders:
To Business Operations leaders who are responsible for working with marketing for delivering an unbreakable internal and external digital experience that is scalable and secure and meets the needs goals for marketing, commerce and customer service.

Human Resources:
To human resource leaders who are responsible for attracting, onboarding, and motivating employees, IBM Digital Experience Solutions and IBM Talent Management Suite deliver attractive and intuitive personalized experiences that energize life’s work, releasing the creativity of the workforce to break down barriers and seize emerging business opportunities to outperform the competition.