Energy costs, capacity demands and regulatory attention are increasingly driving IT solutions that go beyond the traditionally local focus, to embrace a wider environmental perspective.

Addressing these challenges will require rethinking of some very basic assumptions, in terms of architecture, investment, efficiency and more. But the challenge is worthwhile. Being perceived as a “green company” can be a valuable differentiator for a company, in the eyes of customers, partners and suppliers, raising brand image and facilitating the achievement of business goals.