Tango Telecom iAX™ SMS on IBM® PureFlex™
IBM PureFlex System
|Provided by: Tango Telecom|
iAX™ SMS on IBM® PureFlex™ is a next generation SMS platform offering advanced features, industry-leading throughput and all the operational flexibility of cloud-based deployment models. The business case is compelling as operators look to minimise costs and increase efficiencies in the face of growing competition.
Tango Telecom and IBM® have fully and successfully integrated SS7-based mobile telephony services into a cloud framework, opening the way for mobile operators to radically reorganise the solutions in their legacy networks around more efficient and cost-effective cloud-based models.
Mobile operators have previously reduced costs and improved efficiencies by moving IT and Web-based services to cloud models. Now, this solution allows operators to achieve similar levels of cost savings on services that use network-native signalling (SMS, USSD, CAMEL & IN, etc.). The cost saving opportunity is significant since the bulk of operators’ costs arise from their ‘legacy’ infrastructure.
The Tango Telecom iAX™ SMS solution, the industry leading SMS solution in terms of compute efficiency, leverages the IBM® PureFlex™ platform to deliver this unparalleled throughput with all the operational flexibility of the cloud environment.
Highlight features include:
- Ultra-high throughput & efficiency
- Fully virtualised environment
- Integrated Monitoring & Metering
- One-touch ‘click-to-deploy’
- Dynamic scaling
With iAX SMS on the PureFlex platform, the operator can manage active capacity, on demand, with the click of a mouse. The iAX SMS application is pre-packaged and the PureFlex platform automates the complete dynamic deployment process; reducing deployment time to minutes and eliminating the need for engineering work and the associated costs and timescales.
Mobile operators have traditionally made considerable revenues from mobile messaging, specifically from SMS messaging. Seen as revenue-critical, SMS infrastructure was kept on-premises under operator supervision and as long as revenues remained strong, the associated costs were not a top-line issue.
Smartphone adoption has fueled competition from free ‘Over-The-Top’ messaging services and SMS revenues are starting to erode. While growth in SMS traffic volumes has slowed, overall volumes continue to rise and the costs of running the infrastructure remain high. The operators are faced with a changing calculus:
- ‘Free’ competition is forcing operators to cut SMS pricing
- Revenues are declining
- Traffic volumes are not declining
- The outlook is that SMS pricing will eventually decline to zero
- The SMS service itself will remain in use for many years to come
- Infrastructure will have to be provided, maintained and serviced
Operators are faced with running expensive infrastructure into the forseeable future for a once strategic service that is generating less and less revenue.
Cloud (incl. private cloud) presents a real way for operators to reduce costs (CAPEX and OPEX). With revenue projections for SMS showing decline, the timing for a high-capacity cloud-based messaging solution is perfect.
The business opportunity lies in the disruption of the mobile operator’s traditional procurement cycle by offering the opportunity to shift to the cloud model at the next renewal cycle, or even earlier if the business case stacks up for those operators who are paying penal levels of support and maintenance on their existing legacy infrastructure.
Operators are faced with running expensive messaging infrastructure into the forseeable future for a once strategic service that is generating less and less revenue.
Tango Telecom iAX™ SMS on IBM® Pure Flex™ represents a real way for operators to reduce costs (CAPEX and OPEX). With revenue projections for SMS show precipitous decline, the timing for a high-capacity cloud-based messaging solution is perfect.
iAX™ SMS is the next generation messaging platform from Tango Telecom and includes features such as Direct Delivery, Charging, SMS Anti-Spam and Value Added Services such as Auto-Reply, Sponsored SMS and Parental Control. More information on the iAX product suite can be found at: http://www.tangotelecom.com
The IBM® PureFlex™ System combines compute, storage, networking and virtualization capabilities under a single, unified management console into an infrastructure system that is expert at sensing and anticipating resource needs for your enterprise. More information can be found at: http://www.ibm.com
Name: Rebecca Walsh