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Extending the value of IBM PureSystems

Comptel Social Links

Comptel Corporation
System:
IBM PureData System
Provided by:Comptel Corporation
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Comptel Social Links delivers next-generation customer value management with advanced analytics powered by social intelligence. Combining the depth of mediated data and predictive analytics, providers can make a positive impact on churn, end-user satisfaction and the generation of new revenues through service innovation.
  • - Business Value

    Pattern Overview


    Comptel Social Links delivers next-generation customer value management with advanced analytics powered by social intelligence. Combining the depth of mediated data and predictive analytics, providers can make a positive impact on churn reduction, end-user satisfaction and the generation of new revenues through service innovation. The solutions also leverage the market leading products associated with Service Control and Monetization and Service Deployment and Launch as necessary. Learn more about IBM PureSystem at: www.ibm.com/puresystems

    Business Case

    Comptel Social Links is an advanced analytics solution which empowers Communications Service Providers (CSPs) to fully utilize their customer data to drive new revenue growth, reduce churn and increase results in marketing campaign response rates. The solution achieves this by predicting future behavior of individual customers and analytically optimizing personalized customer interactions based on the CSPs business objectives.

     The IBM PureData System for Analytics, powered by Netezza technology, integrates database, server and storage into a single, easy-to-manage appliance that requires minimal setup and ongoing administration while producing faster and more consistent analytic performance. This high-performance, scalable, massively parallel system enables clients to gain insight from their data and perform analytics on enormous data volumes. Analyzing big data volumes are made simpler, faster and more accessible.

    When you combine the PureData System for Analytics with the contextual intelligence of Comptel Social Links you get intelligent customer interactions resulting in improved customer experience and monetization of service offerings.

    Business Problem

    Communications Service Providers' (CSPs) marketing and customer business units aim to maximize the customer lifetime value while simultaneously trying to keep the customer experience at the best possible level. This used to be more straightforward in the past. Today CSPs are facing fierce competition from other service providers and 3rd party ecosystems, leading to end-users having ever-increasing expectations towards services offered by CSPs.

  • -Technical Details

    Comptel Social Links is an advanced analytics solution which provides the CSPs with the capabilities they are currently missing to efficiently analyze their customer data. The key features of the solution include: Predicting on individual subscriber level the optimal way to engage to combat churn and offer new services Turnkey analytical appliance models which are ready to be taken into use in CSPs marketing processes Field proven, best in class advanced analytical algorithms which are empowered by social network analysis

  • - More Information

    Provider Information


    Name: Robert Orlando

    Email: alliancesales@comptel.com

    Phone: +44 7725 005687

PureSystems patterns are part of a broad portfolio of PureSystems solutions for business, cloud, and infrastructure applications.

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