PriceLenz : maximize revenue through marketing precision and sales optimization
IBM PureApplication System
IBM PureFlex System
|Provided by: OneTree Solutions S.A.|
Exploit revenue opportunities, stop revenue leakage and boost your top line results.
With PriceLenz, marketing teams can figure out which specific customers to target with scientifically selected products, and sales teams can identify the optimal sales price to maximize their revenue.
With PriceLenz, businesses can now move from the experience-based marketing and sales to a more sophisticated level of science-based decision making.
Businesses can adjust their marketing and sales actions and gain additional revenue using a variety of strategies, from scientifically targeting customers, through to price fine-tuning during the last mile of sales.
Marketing managers can take informed decisions about their campaigns, and at the touch of a button, predict campaign performance and optimize their tactics and budget through robust ‘what if’ scenarios and predictive analytics capabilities.
Salespeople can identify the optimal sales price that will maximize revenue for specific products or services, as well as the probability of the customer accepting the optimal price, or any other price or discount the salesperson wants to offer.
PriceLenz is intuitive and easy to use, and costs a fraction of traditional solutions, thus making it affordable and accessible by practically every business, and requires no investment in hardware or software. And with the integrated expertise of PriceLenz, organizations can achieve greater agility, increased efficiency, improved simplicity and enhanced control.
By combining the power of analytics and optimization, the accessibility of mobile, the flexibility of the cloud and its cost-effectiveness, PriceLenz is an invaluable revenue maximization tool that businesses won’t stop using once they’ve tried it.
By making revenue boosting software available and affordable, any company large or small can quickly and easily exploit revenue opportunities and boost their top line results. PriceLenz can be applied in several industry sectors, such as:
- banking / financial services
- energy and utilities
Hosted in the cloud, PriceLenz can offer the ultimate flexibility and value. Businesses do not need to invest in any hardware, nor employ integrators to set up the system and they can get started with a revenue potential health check. Once sales information has been analyzed by the system, PriceLenz can optimize critical business functions from day one, and it’s so user-friendly and intuitive that it can be used immediately.
PriceLenz is also a very efficient tool for revenue maximization in e-commerce / online sales. It automatically detects market changing conditions, and optimally adjusts each quoted price on the overall customer behavior and demand.
Some approaches to marketing can result in suboptimal campaigns and ROI. This is due to the inability to know which products fit each customer best, and being unable to precisely calculate marketing budgets, thus over or under budgeting.
When salespeople can customize prices to customers, they have to trust their instincts, and quite often they may offer large discounts in order to secure the deal, which can sacrifice revenue.
- provides immediate insight into revenue opportunities
- identifies products with revenue leakage
- calculates markting campaign costs, leads and customer acquisition
- calculates the optimal sales price and discount
- calculates the revenue surplus and probability of making the sale
PriceLenz goes beyond sales analytics and focuses on actionable optimization so businesses can unfold their revenue potential. With it, marketers can focus on revenue opportunities for products and customers, and sales professionals can quickly fine-tune offers for each sales opportunity.
Provider name: Panos KONSTANTINIDIS
Phone: +352 27 845 510
“ Because IBM offers all this technology in one solution, PureSystems provides benefits that are more than the sum of the parts. In our understanding, PureSystems is the most advanced integrated cloud solution in the market. ”
Panos Konstantinidis, Co-founder and Business Strategy Director, OneTree Solutions