IBM PureApplication System
|Provided by: GMC Software AG|
||Version: V 8.0|
GMC Inspire is an end-to-end software solution for Customer Communications Management (CCM) designed to help businesses increase customer engagement. With GMC Inspire businesses increase time to market by 70%, operational efficiency by 50%, significantly boost response rates and achieve an ROI within 6-9 months.
GMC Inspire enables enterprises to streamline and transform marketing, transactional and operational communications across multiple channels.
Core capabilities include:
Customer insight: Advanced data management and customer analytics bring together data silos across almost any business system. The solution also enables businesses to capture and leverage real-time data, customer preferences and social media profiles.
Customer communications: GMC Inspire includes dynamic design principles and comprehensive content management capabilities. Businesses can create high volume, structured communications as well as interactive and on-demand communications.
Multichannel production: Communications can be optimized for mobile, web presentment, SMS, email, print and other channels. As the solution is built on a single platform, communications only have to be created once and can then be automatically formatted for appropriate channels.
Response management: The solution enables businesses to capture, track and manage customer responses across all channels. Enterprise feedback management automatically updates business systems and can trigger follow-on communications.
Process management and automation: The solution controls and automates the end-to-end communication process enabling 24/7 or lights-out production and real-time customer communications management. The solution can be configured to control and automate any communication process according to business needs.
Increasing speed and agility – businesses today need to act fast and be ready for changing market conditions. GMC Inspire enables businesses to simplify the end-to-end process of customer communications management so that when the market takes a different turn, your business can react quickly and efficiently.
Reducing risk and ensuring compliance – With increasing legal requirements, GMC Inspire provides a controlled and defined environment and exceptional content management capabilities to ensure businesses are fully compliant. From rules based content creation to a thorough approval process, GMC Inspire contains all the elements to protect corporate reputation.
Engaging customers through multiple channels – With the digital revolution, businesses need to be ready to engage with their customers through multiple channels. GMC Inspire is a single platform that enables business to communicate effectively through mobile, email, print, SMS, and other digital and traditional channels.
Increasing operational efficiency and reducing cost – Increasing efficiency and taking cost out of the business are still top priorities. GMC Inspire helps businesses increase efficiency by over 50% through streamlining processes and automating critical processes.
Building loyalty for increased customer retention – After unstable economic conditions, businesses need to instill confidence back into clients. GMC Inspire allows businesses to communicate-in-context – providing clients with the most relevant information, at the right time, through the preferred channel – transforming the customer experience and increasing customer loyalty.
Business ProblemToday customers are more difficult to engage and so businesses are seeing lower retention rates and higher acquisition costs. Furthermore, businesses must remain compliant with increasing legislation and regulations and all with tight budget constraints. GMC Inspire removes the complexities of managing customer communications and helps businesses remain agile, efficient, compliant and effective in engaging customers at every touchpoint.
- Advanced data management
- Customer analytics
- Social media connectivity
- Customer preference management
- Variable data document composition
- Design integration
- Image manipulation
- White space management
- Color management
- Real-time proofing
- Content management
- Version control
- Digital asset management
- Rules management
- Approval and collaboration system
- Interactive documents
- On-demand communications
- Multichannel delivery: SMS, MOBILE, EMAIL, PRINT, WEB
- Postal optimization
- Production reporting
- Response capture and tracking
- Campaign management
- Feedback management
Provider name: Peter Müller
Phone: +41 79 300 31 28