With the average cost of bringing a new product to market exceeding $1 billion, pharmaceutical organizations are striving to achieve commercialization excellence by driving successful product launches and enhancing go-to-market productivity, all in the pursuit of maximizing brand value.
The challenge is not limited to internal efficiencies alone. Working with external constituencies, including regulatory agencies and key opinion leaders (KOLs), is a critical success factor as well. Success depends on tapping a broad set of competencies, ranging from conducting late-stage trials to managing regulatory hurdles to informing the medical community about disease states.
A brand manager must have a keen understanding of strategic objectives and be able to translate them into operational plans. With the right decision-making tools and capabilities, the brand manager can view the status of action plans, have real-time access to key performance indicators and drill down into the operational details, by therapeutic area or geography, to isolate bottlenecks and take corrective action.
With its applied domain expertise in the life sciences sector, Palladium Group has partnered with Cognos, an IBM company, to develop the Palladium-IBM Cognos Integrated Brand Management(SM) Performance Blueprint for the life sciences industry. By answering the performance management challenge from strategic, operational and financial perspectives, the combined solution leverages Palladium's thought leadership and proprietary tools with the versatility of IBM Cognos performance management software, including dashboards, scorecards and enterprise planning tools, to address the complexities of managing a global pharmaceutical brand.
The Integrated Brand Management Blueprint allows users to understand how they are performing, drill-down into the details of activities, identify problems and take both financial and operational action. Key benefits include:
Learn more about the Palladium-IBM Cognos Integrated Brand Management Performance Blueprint. Download the: