A new era of smarter business is upon us, led by four areas of technology: mobile, social, cloud, and big data and analytics. Combined, these are transforming the way business is done in fundamental ways.
Social technologies enable us to reach millions and engage each individually. Mobile allows us to bring this engagement to the ideal context, at the ideal time, for maximum impact. Big Data and Analytics capture the immense volume of information from these interactions and generate deep insights, enabling us to further personalize relationships. Cloud brings seamless infrastructure adaptation, so business can grow without limit.
For marketing, this means better understanding customers and providing exceptional, consistent, end-to-end experiences. For finance, it means gaining the insights to more effectively measure and monitor business performance, reduce costs, manage risk, and meaningfully contribute to the organization´s strategy. For human resources, it means better attracting, empowering, measuring and retaining talent.
For organizations, it means smarter business.
In a comprehensive program intended for Marketers, HR and Finance Managers, IBM, its partners and clients will demonstrate the real impact and benefits through mix of visionary expert sessions and practical user-cases.