Solutions

Proven solutions to help meet the new challenges of interactive marketing

Achieving success in the rapidly evolving world of marketing means finding proven solutions to emerging business and challenges. IBM's offerings provide a range of solutions that help marketing organisations take full advantage of the new opportunities to more deeply engage customers and prospects. From email marketing, personalisation, and event-based marketing to lead management and search marketing, IBM is helping marketers develop timely, relevant and responsive communications.

IBM Enterprise Marketing Management provides the following Solutions:

  • eMail Marketing

    eMail Marketing

    Make targeted email and mobile messages part of your interactive strategy.

  • Interactive Marketing

    Interactive Marketing

    Engage your audience in cross-channel dialogues that build on past and current behavior.

  • Marketing Operations

    Marketing Operations

    Improve planning, budgeting and operational management of all marketing programs.

  • Advertising

    Advertising

    Automate paid search and targeted display advertising.

  • Retargeting

    Retargeting

    Target an offer or content to maximise online conversion.

  • Mobile Marketing

    Mobile Marketing

    Gain a comprehensive view of your customers in the mobile space and analyse taylor campaigns accordingly.

  • Search Marketing

    Search Marketing

    Improve results, reduce costs and demonstrate returns on pay-per-click investments.

Contact IBM

Considering a purchase?

Solution Resources

Services, Training & Certification

Mobile email marketing challengesIn this white paper, IBM highlights the top three challenges that email marketers face in the smartphone age

Smarter CommerceRedefining commerce in the age of the customer