Improve top-line business results, reduce costs and demonstrate pay-per-click ROI

The IBM Enterprise Marketing Management (EMM) Search Marketing Solution is a pay per click (PPC) management solution that improves top-line business results, reduces operational costs and demonstrates returns on PPC investments. Fast and flexible, the solution enables data driven decision making, A/B testing, result confidence, streamlines workflow across multiple search engines and drives outstanding PPC returns.

Solution Components


The EMM Search Marketing Solution is part of the IBM Coremetrics Digital Marketing Optimization Suite, which makes it easier to execute marketing campaign efforts across channels, campaigns and devices.

The Search Marketing Solution provides the following benefits:

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