Improve top-line business results, reduce costs and demonstrate pay-per-click ROI
The IBM Enterprise Marketing Management (EMM) Search Marketing Solution is a pay per click (PPC) management solution that improves top-line business results, reduces operational costs and demonstrates returns on PPC investments. Fast and flexible, the solution enables data driven decision making, A/B testing, result confidence, streamlines workflow across multiple search engines and drives outstanding PPC returns.
The EMM Search Marketing Solution is part of the IBM Coremetrics Digital Marketing Optimization Suite, which makes it easier to execute marketing campaign efforts across channels, campaigns and devices.
The Search Marketing Solution provides the following benefits:
- Develop a comprehensive understanding of paid-search performance with advanced segmentation capabilities and rich sets of metrics, powered by IBM® Coremetrics® Lifetime Individual Visitor Experience (LIVE) Profiles.
- Reduce paid-search costs associated with expensive visitors by retargeting them cost-effectively through IBM® Coremetrics® LIVEmail and IBM® Coremetrics® AdTarget directly from the IBM® Coremetrics® Search Marketing product.
- Optimize budget allocation and marketing mix with robust cross-channel reporting that helps compare paid-search performance against other marketing channels.
- Understand how well your paid-search program drives visitor acquisition, conversion and retention goals, and optimize the performance of automated bid rules using dozens of attributed, cross-session metrics.
- Create comprehensive A/B tests with landing page testing and the advertisements being presented to the person searching. Detailed confidence scores provide an understanding of how well the tests are going.
- Identify top-and bottom-performers and elements requiring refinement. Make instant adjustments using campaign cloning, keyword suggestions, keyword zoom, landing page analysis, bulk edit and create, geo-targeting, advanced filtering and Google Quality Score.
- Optimize performance and increase the reach of your PPC program with sophisticated automation that supports and enhances primary tactics.
- Calculate true return on investment, avoid overbidding on unprofitable terms and react to low inventory situations by importing business data such as margin, COGS, inventory and more.