Retargeting Solution

Target an offer or content for your customers to maximize online conversion

With so much information and so many choices available to customers online, marketers are struggling to keep them loyal and engaged. The IBM® Enterprise Marketing Management (EMM) retargeting solution helps you recapture visitors who have abandoned your site, acquire new visitors, and continuously retarget visitors as they evolve in their digital lifecycles.

Solution Components

With an integrated, robust network of email service providers (ESPs) and display advertisers built on an industry-leading web analytics and attribution model, the EMM retargeting solution provides the following benefits to help you recapture high-opportunity segments:

• Leverage extensive segmentation and analytic capabilities for superior performance measurement.
• Determine whom to target, and with what content and offers, through in-depth visitor profiles.
• Track customer progression and present relevant content and offers at each stage in the customer journey with unique, event-driven customer segmentation and digital life-cycle reporting.
• Quickly and effectively recapture site abandoners and target high-value segments through seamless integration with email and display advertising.
• Prove the relative influence each marketing touch has on conversion with industry-leading attribution measurement.

Retargeting is an instrumental element of the online marketing portfolio that will become increasingly commonplace as time goes by. Companies that forsake retargeting are conceding shoppers and revenue to the competition, while losing the opportunity to build long-term customer relationships. The EMM retargeting solution offers a range of offerings to help marketers with this critical business need.

Solution Resources

• White paper: Retargeting Browsers and Abandoners
• Case Study: wehkamp.nl: Personalized Retargeting Drives Relevance, Reach, and ROI (PDF, 958KB)

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