Bringing big data to the enterprise - tab
What is big data?
Everyday, we create 2.5 quintillion bytes of data–so much that 90% of the data in the world today has been created in the last two years alone. This data comes from everywhere: from sensors used to gather climate information, posts to social media sites, digital pictures and videos posted online, transaction records of online purchases, and from cell phone GPS signals to name a few. This data is big data.
Big data spans three dimensions: Variety, Velocity and Volume.
- Variety – Big data extends beyond structured data, including unstructured data of all varieties: text, audio, video, click streams, log files and more.
- Velocity – Often time-sensitive, big data must be used as it is streaming in to the enterprise in order to maximize its value to the business.
- Volume – Big data comes in one size: large. Enterprises are awash with data, easily amassing terabytes and even petabytes of information.
Big data is more than a challenge; it is an opportunity to find insight in new and emerging types of data, to make your business more agile, and to answer questions that, in the past, were beyond reach. Until now, there was no practical way to harvest this opportunity. Today, IBM’s platform for big data opens the door to a world of possibilities, giving organizations a solution that is designed specifically with the needs of the enterprise in mind:
- No assembly required – IBM enhances the core big data analytics technologies with the components you need to manage, navigate, secure and explore your data.
- Plays well with others – Our platform is designed to integrate and operate within your organization's existing IT infrastructure, reducing deployment time, complexity and cost.
- Delivers on its promise – Allows you to unearth the opportunities hidden in your data, giving you an unfair advantage over your competition.
