Who should attend Business Analytics Forum?

Are you getting the maximum value from the business analytics solutions your company has already invested in? Do you need to do more with less? IBM Business Analytics Forum offers IT directors, managers, developers, analysts, administrators, and implementation specialists a unique opportunity to learn more about Cognos and SPSS technology from the people who know it best. At IBM Business Analytics Forum you hear directly from experts who design, deploy, and support Business Analytics solutions. And you'll benefit from their experience and that of customers and partners who use the solutions every day.

At IBM Business Analytics Forum, you will also learn how to better meet the demands of business users by:

• Helping to drive enterprise-wide user adoption
• Increasing performance and productivity
• Aligning business needs with your deliverables

IBM Business Analytics Forum provides unmatched opportunities for professional development and networking with peers, colleagues and industry thought leaders. This event can help you expand your skills and value and deliver greater ROI for your organisation.

Surviving and thriving through the economic recovery means anticipating and shaping business outcomes more effectively. At IBM Business Analytics Forum, CFOs, finance directors, budget managers and analysts will learn how technology enables the office of finance to plan, budget and forecast more efficiently. You will see how you can maximise the value of your Financial Performance Management solutions, and probe deeper into the organisation's data, with the analytical power to increase revenue, identify cost savings and find hidden value.

You will also gain greater visibility into risk and uncertainty, and assess the impact of different business scenarios on your profits, balance sheet and cash flow. You will learn new ways to streamline and automate your organisation's core financial processes, and develop the skills you need to add even more value to your finance organisation.

Rich, industry-specific content at IBM Business Analytics Forum gives line-of-business professionals the insight to align processes with overall business strategies. You will learn tactics to help you strengthen the relationship between IT and business and use technology to drive competitive advantage. At industry-focused breakouts, product demos, and networking events, you'll hear directly from industry leaders and IBM executives about the trends, customer demands, and best practices that are changing the course of analytics and performance management.

Forum also provides you with the opportunity to network with like-minded peers from around Asia Pacific. You can share ideas, discuss common problems and gain the knowledge to make immediate improvements to your business.

IBM Business Analytics Forum presents Business Partners with the best opportunity of the year to connect with thousands of peers and potential customers. It gives you the chance to see the world from the customers' perspective and learn about the issues—and the solutions—that drive their purchasing decisions. And it helps you gain exposure and build awareness for your solutions and services, in an environment where people are eager to listen.

Forum lets you immerse yourself in the complete portfolio of Cognos and SPSS software, with hands-on labs, demos, and technical training. Your customers are asking you hard questions. Arm yourself with the answers by attending IBM Business Analytics Forum and learn from those who are the best in the business.