Marketing and technology are merging. Are you ready for the change?
IBM’s recent CMO+CIO Leadership Symposium in Sydney revealed how the interplay between marketing and technology leaders has become critical to business competitiveness. Yet a survey at the event found that just 12% of CMOs and CIOs were effectively collaborating to understand their customers as individuals.
Join IBM for a complimentary half-day forum that takes a closer look at strengthening collaboration between marketing and IT to deliver relevant and personalised experiences across all marketing channels. You’ll hear how companies are engaging with ‘connected customers’ who know more, demand more and expect to be treated as individuals.
Connected Customer Forum speakers include:
What does Smarter Marketing look like?
Questions? Get Answers
If you have any questions about the event, do not hesitate to speak to your usual IBM contact. Alternatively, please contact us at firstname.lastname@example.org.