Business analytics for hospitality, travel and transportation

Hospitality, travel and transportation organisations worldwide rely on IBM Business Analytics software to deliver smarter operations.

Business intelligence software lets you consolidate, track, analyse and report on relevant data. Financial performance and strategy management software provides planning, budgeting and consolidation for linking strategy to dynamic plans and targets.

Advanced analytics software gives you the insight to anticipate trends and predict future outcomes. And analytic applications give you a quick start with a particular issue or domain.

Learn more: Download the Travel & Transportation Customer Case Study (link resides outside of ibm.com)

Better customer experience

• Gain visibility across the entire travel ecosystem.
• Identify, report on and analyse trends to respond to customer needs and behavior.
• Use predictive models and association rules to determine which promotions or services work best for which customers.
• Identify and differentiate passenger experiences.
• Identify your high-loyalty customers and support them with customer rewards programs.
• Anticipate seasonal and event-driven customer behavior.

Smarter operations

• Monitor performance and adjust day-to-day operations to meet or exceed targets and respond quickly to market changes.
• Identify waste, manage operations and intelligently cut costs.
• Use predictive models to improve recruitment and optimise staffing decisions.
• Identify top performing properties and weak performers that require assistance.
• Evaluate companies and properties as acquisition candidates.
• Create key performance indicators for performance of a specific country, product line or promotional package.

Improved financial results

• Align corporate operations around critical revenue and profitability targets; and quickly adjust plans and resource allocations to achieve profitable growth.
• Set, measure and monitor key performance metrics based on standard financial statements.
• Perform budgeting, consolidation, reporting and detailed analysis of spending and revenue trends.

The fastest methods

Retail organisations have no time to waste in implementing software to achieve maximum value and ROI. IBM Cognos Performance Blueprints (US) are free quick-start solutions that address planning and performance management process areas that directly impact your organisation's ability to create business value.