SPSS Data Collection

Get an accurate view of people’s attitudes, preferences and opinions

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IBM SPSS Data Collection Features

IBM® SPSS® Data Collection is a complete suite of products for survey, market, or business researchers. It enables them to quickly and efficiently acquire clean data from the widest range of sources using an expansive array of methods.

This is increasingly important as business today demands faster, more representative and more cost-effective surveys for deeper insight into customers’ thoughts and opinions. Both commercial organisations and market research firms rely on its advanced technologies.

IBM SPSS Data Collection products provide everything they need to meet or exceed those demands.

For Market Research

IBM SPSS Data Collection for survey and market research

Take many roads to truth with IBM SPSS research technology

In a crowded marketplace, and with do-it-yourself survey tools proliferating on the web, research organisations are confronting a number of significant challenges. The IBM SPSS research family enables them to meet those challenges head on by extending and enhancing their ability to deliver high quality, value-added results to end-users.

With our technology they can:

For Business

IBM SPSS Data Collection for customer intimacy
Improve business performance through better customer insight

The IBM SPSS Data Collection family empowers businesses to capture customer input across multiple touch-points, and then broadcast the “voice of the customer” throughout the organisation. With it, they can collect information through surveys triggered by activity on a web site, or during routine interactions with customer service or call center staff.

For enterprises, collecting this valuable feedback is one of the key steps in developing customer intimacy. Along with transactional data and other forms of information, it helps businesses make decisions that are focused on and individual to each customer.

With our technology they can:

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IBM SPSS Data Collection Overview Video

IBM SPSS Data Collection Overview Video

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