SPSS Data Collection

IBM SPSS Data Collection Features

IBM® SPSS® Data Collection is a complete suite of products for survey, market, or business researchers. It enables them to quickly and efficiently acquire clean data from the widest range of sources using an expansive array of methods.

This is increasingly important as business today demands faster, more representative and more cost-effective surveys for deeper insight into customers’ thoughts and opinions. Both commercial organisations and market research firms rely on its advanced technologies.

IBM SPSS Data Collection products provide everything they need to meet or exceed those demands.

For Market Research

IBM SPSS Data Collection for survey and market research

Take many roads to truth with IBM SPSS research technology

In a crowded marketplace, and with do-it-yourself survey tools proliferating on the web, research organisations are confronting a number of significant challenges. The IBM SPSS research family enables them to meet those challenges head on by extending and enhancing their ability to deliver high quality, value-added results to end-users.

With our technology they can:

• Extend their reach to population segments that are hard to engage through conventional channels
• Conduct global surveys efficiently and cost effectively to register the preferences and opinions of people in distant countries
• Achieve global scope through round-the-clock operations across many countries
• Analyse free-text responses alongside categorical data with IBM SPSS Text Analytics for Surveys
• Mine the rich veins of comment and opinion found on social network sites, blogs and other web sites with IBM SPSS Modeler Premium
• Use advanced analytics to augment the value they provide by finding extra insights to give organisations a competitive edge
• Become an “insight partner,” working with clients’ organisational data as well as research data to provide a holistic view and to empower them to act on insight to drive customer intimacy, product planning and operational efficiency.

For Business

IBM SPSS Data Collection for customer intimacy
Improve business performance through better customer insight

The IBM SPSS Data Collection family empowers businesses to capture customer input across multiple touch-points, and then broadcast the “voice of the customer” throughout the organisation. With it, they can collect information through surveys triggered by activity on a web site, or during routine interactions with customer service or call center staff.

For enterprises, collecting this valuable feedback is one of the key steps in developing customer intimacy. Along with transactional data and other forms of information, it helps businesses make decisions that are focused on and individual to each customer.

With our technology they can:

• Engage customers and build valuable relationships by collecting feedback at regular intervals and involving customers into decision-making processes
• Manage the Enterprise Feedback Management or Customer Experience Programs that are the building blocks of a true customer intimacy solution
• Measure and track customer loyalty to better target retention efforts
• Develop and deliver market-driven products through continual surveys of target customers
• Optimise marketing efforts by testing concepts, imagery and messages before deployment
• Increase the profitability of customer interactions by maximising the value of up-sell or cross-sell opportunities
• Increase customer satisfaction and lifetime value by continually tracking customer attitudes and responding to emerging problems and opportunities
• Make customer-centric decisions with far greater confidence
• Satisfy and retain valuable and profitable customers, and attract others like them, more easily and cost effectively
• Identify and proactively manage business risks

Learn about the enhancements in the latest release of IBM SPSS Data Collection. (US)

IBM SPSS Data Collection Overview Video

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