Marketing performance analytics helps you deliver better results and bigger returns
Marketing performance analytics is an essential capability for executives who must measure and justify the impact of their marketing efforts on the bottom line. It helps CMOs demonstrate accountability through standardised metrics and KPIs, and accurately simulate the outcomes of new marketing strategies to optimise planning, budgeting and campaign execution.
Marketing performance analytics solutions from IBM can help your business:
Analytics to Optimise Marketing Performance
Ventana Research explains how marketing performance analytics can provide the insights you need to do effective planning.
Point Defiance Zoo and Aquarium
Learn how analytics helped PDZA increase online sales and improve operations.
What we offer
Deliver the results to the right people at the right time with customisable, easy-to-understand reports.
View, interact with and personalise results with dashboards that support the unique way you analyse data and make decisions.
Use collaboration and social networking capabilities to connect people and fuel the exchange of ideas.
View the results in real time so you can react quickly and take advantage of performance improvement opportunities as they happen.
Use customised scorecards that capture your organisation’s strategies to successfully monitor and track marketing results.
Use predictive models to confidently predict the outcome of your future marketing strategies and initiatives.
Considering a purchase?
Measure, evaluate and improve marketing performance
Create strategies and campaigns that grow your organisation's bottom line.