Marketing performance analytics

Measure ROI and eliminate the guesswork from marketing programs

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Marketing performance analytics helps you deliver better results and bigger returns

Marketing performance analytics is an essential capability for executives who must measure and justify the impact of their marketing efforts on the bottom line. It helps CMOs demonstrate accountability through standardised metrics and KPIs, and accurately simulate the outcomes of new marketing strategies to optimise planning, budgeting and campaign execution.

Marketing performance analytics solutions from IBM can help your business:

See our marketing performance analytics products.

  • Analytics to Optimize Marketing Performance

    Analytics to Optimise Marketing Performance

    Ventana Research explains how marketing performance analytics can provide the insights you need to do effective planning.

  • Point Defiance Zoo and Aquarium

    Point Defiance Zoo and Aquarium

    Learn how analytics helped PDZA increase online sales and improve operations.

What we offer

  • Reports


    Deliver the results to the right people at the right time with customisable, easy-to-understand reports.

  • Dashboards

    Dashboards (US)

    View, interact with and personalise results with dashboards that support the unique way you analyse data and make decisions.

  • Collaboration


    Use collaboration and social networking capabilities to connect people and fuel the exchange of ideas.

  • Real-time monitoring

    Real-time monitoring

    View the results in real time so you can react quickly and take advantage of performance improvement opportunities as they happen.

  • Scorecards


    Use customised scorecards that capture your organisation’s strategies to successfully monitor and track marketing results.

  • Predictive modeling

    Predictive modeling (US)

    Use predictive models to confidently predict the outcome of your future marketing strategies and initiatives.

Contact IBM

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Measure, evaluate and improve marketing performance

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Create strategies and campaigns that grow your organisation's bottom line.

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