Business analytics for pharmaceuticals & life sciences

IBM Business Analytics software delivers complete, consistent and accurate information that decision-makers in pharmaceutical and life sciences companies trust to improve business performance. A comprehensive portfolio of business intelligence, advanced analytics, financial performance, predictive analytics and strategy management software provides executives with clear, immediate and actionable insights into current performance and the ability to predict future outcomes.

The world's leading pharmaceutical and life sciences companies choose IBM Cognos software to improve product development, increase operational performance, drive revenue and market share and comply with regulatory requirements. For them we offer:

The right technology and solutions

IBM Business Analytics software provides an integrated platform for performance management. It leverages critical data systems including ERP. And it delivers the scorecarding, reporting, analysis, predictive analytics and planning tools to optimise business operations. With IBM Business Analytics software, organisations can improve their ability to make timely, informed decisions in all areas: clinical R&D, manufacturing, operations and finance. IBM Business Analytics software enables pharmaceuticals and life sciences companies to:

• Gain a complete view of the clinical development process to increase clinical efficiency and optimise the cost/value relationship
• Monitor performance against key milestones such as investigator selection, IRBs, site initiations, enrollment, drug shipments and availability
• Integrate plans and budgets to provide visibility into clinical spending, predict clinical expenses and maximise financial capital leverage
• Aggregate customer, channel and product data for a single view of sales volume and to drive more targeted deployment
• Enable driver-based planning to make better decisions about resource allocations, such as marketing programs, advertising and samples
• Improve contracting effectiveness through better planning and analysis of key performance indicators (KPIs), historical performance and scenario analysis
• Structure data and reporting to comply with HIPAA, CFR 21, PDMA, state marketing regulations and FDA NDA processes

• Learn more: Download the Business Analytics for Life Sciences white paper

The fastest methods

To speed software deployment and maximise ROI, IBM offers a full suite of IBM Cognos Performance Blueprints. The Blueprints address business intelligence, planning and performance management process areas that directly impact an organisation's ability to create business value. They consist of prebuilt data, process and policy models based on proven best practices in pharmaceuticals planning, budgeting and forecasting. They provide the fastest means to effectively align strategy and execution.

• Clinical Trial Enrollment Forecasting (US)
• Clinical Modeling and Resource Tracking Blueprint (US)
• Clinical Trial Forecasting (US)
• Sample Optimisation (US)
• Sales Quota Allocation (US)
• Integrated Brand Management (US)

The requisite experience

Many of the top players in this industry already choose IBM Cognos software, including:

• 25 of the top 30 pharmaceutical firms.
• Leading life sciences and biotech companies.