
In order to stay competitive insurance companies must have visibility into every facet of their business. In order to maximise profitability and returns they need a comprehensive view across claims, customer service, the workforce and overall performance in order to make the right decisions fast.
IBM® Business Analytics software provides a comprehensive portfolio of business intelligence, financial performance management and advanced analytics that helps companies unite data and effectively plan, understand, manage and predict financial and operational performance.
By unlocking data captured in disparate systems and coupling it with the right capabilities, insurance companies can outperform in areas such as:
- Executive insight: Provides insurance executives, decision-makers, business users and board members with a deep, transparent view across the whole organisation, including corporate and regional performance for underwriting, claims and production.
- Risk: Brings together all the key risk exposures—operational, market, financial and more—to improve decision-making, customer confidence and profitability.
- Customer care and insight: Gain a single view of customers to help increase wallet share, predict customer behavior, improve customer satisfaction and loyalty, service mass market customers more cost effectively and offer the products and services they need.
- Operational efficiency: Shore up internal operations—including finance, IT, customer service, HR, sales—to ensure the entire organisation is running at peak efficiency.
Learn more: Download the Business analytics for insurance white paper (link resides outside of ibm.com)
The fastest methods
Insurance organisations have no time to waste in implementing software to achieve maximum value and ROI. IBM Performance Blueprints (US) are free quick-start solutions that address planning and performance management process areas that directly impact your organisation's ability to create business value. Blueprints for insurance include ones for executive insight, IT cost transparency and product profitability.
The requisite experience
Many of the leading players in insurance already choose IBM Cognos software, including:
- Four of the top five global P&C insurers.
- Four of the top five North American insurance companies.
- Five of the top seven insurance companies in the world.
Popular insurance downloads
Insurance customer retention and growth White Paper
Learn how organisations are using Cognos and SPSS to retain existing customers and cross-sell and up-sell insurance policies.
Increasing customer satisfaction and reducing costs in property and casualty insurance
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Discover how you can cost effectively achieve both your customer service and fraud prevention goals with a real-time, automated risk assessment application that integrates directly into your existing claim management system.
Top 10 reports for insurance
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Learn about the critical reports and dashboards your organisation needs for deep executive insight.
Executive Insight for Insurance Performance Blueprint
Blue Print - Online Demo
See how dashboards and other functionality provide insurance executives with insight into key performance areas that are pertinent to their individual decision-making roles in this demo.
Opportunities for Effective Fraud Detection and Prevention
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Ten expert recommendations for the banking and insurance industries
Better Planning for Insurance Companies
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Find out the technology and best practices for more effective planning in insurance.

