Novice or Builder? Leader or Master?
Novice (US): You have spreadsheets, but don’t trust them. You’re more reactive than proactive. You’re disconnected and you want to do better.
Builder (US): You see current results and a little of what’s driving them. You’re sharing results with other teams in your department and you’re ready for more.
Leader (US): Your VP sets the strategy. Marketing and Sales share metrics and plans. You’re predicting the future as well as reviewing the past.
Master (US): Top-down goals meet bottom-up tactics. Insights flow freely across divisions and departments. You allocate resources, minimise risk and maximise outcomes with equal ease and speed.
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