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The analytical toolkit marketers need to easily identify the right customers and improve campaign results.
IBM® SPSS® Direct Marketing helps you understand your customers in greater depth, improve your marketing campaigns and maximize the ROI of your marketing budget.
- Conduct sophisticated analyses of your customers or contacts easily – and with a high level of confidence in your results. Choose from recency, frequency and monetary value (RFM) analysis, cluster analysis, prospect profiling, postal code analysis, propensity scoring and control package testing. The software's intuitive interface enables you to:
- Identify which customers are likely to respond to specific promotional offers
- Develop a marketing strategy for each customer group
- Compare the effectiveness of direct mail campaigns
- Boost profits and reduce costs by mailing only to those customers most likely to respond
- Prevent spam complaints by monitoring the frequency of e-mails sent to each customer group
- Select potential business locations
- Connect to Salesforce.com to extract customer information, collect details on opportunities and perform analyses
- Operating systems supported: Windows, Mac, Linux
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The core capabilities you need to take the analytical process from start to finish
