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IBM® SPSS® Conjoint gives you a realistic way to measure how individual product attributes affect people’s preferences.
When you use both conjoint analysis and competitive product market research for your new products, you are less likely to overlook product dimensions that are important to your customers or constituents, and more likely to successfully meet their needs.
- Generate designs easily – use Orthoplan, the design generator, to produce an orthogonal array of alternative potential products or services that combine different product/service features at specified levels
- Print "cards" to elicit respondents' preferences – use Plancards to quickly generate cards that respondents can sort to rank alternative products
- Get informative results – analyze your data using Conjoint, a procedure that's a specially tailored version of regression. Find out which product/service attributes are important and at which levels they are most preferred. You can also perform simulations that tell you the market share of preference for alternative products.
- Operating systems supported: Windows, Mac, Linux
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The core capabilities you need to take the analytical process from start to finish
