SPSS Modeler

Organizations count on IBM SPSS Modeler to improve outcomes and reach their goals.

Businesses of all types have found that they can attract customers, strengthen their loyalty, reduce customer attrition or “churn” more cost effectively and reduce risk with Modeler. Public sector organizations have benefited from using Modeler to predict workforce capacity, proactively respond to public safety issues, manage the student lifecycle, improve classroom performance and address many other operational challenges.

• Banking and financial services firms make their marketing campaigns more effective, evaluate credit risk more reliably and spot potentially fraudulent activities more efficiently
• Insurance companies fine-tune marketing efforts and streamline claim processing while identifying fraudulent claims more reliably
• Telecommunications companies develop more intimate customer relationships in order to build loyalty and reduce customer defection or "churn"
• Retailers improve their assortment planning and fine-tune their marketing and customer loyalty efforts
• Utilities and energy suppliers offer more personalized service to customers. Analytics also plays a role in preventive maintenance, which results in greater reliability at less cost
• Government agencies manage functions as diverse as tax audit selections, military force recruitment and proactive policing and public safety
• Healthcare organizations use predictive intelligence to proactively manage their resources and fine-tune their practices to provide better patient care
• Colleges and universities manage the entire student lifecycle more efficiently, from recruiting the right mix of students to offering them a selection of programs and assistance to keep them enrolled to managing alumni development programs with greater success

Accelerate the entire data mining process with IBM SPSS Modeler
Put data mining in the hands of business users while increasing analysts’ productivity.

With IBM SPSS Modeler, you can access the vast amounts of data stored in operational systems, available through your Cognos® Business Intelligence environment or in your mainframe directly; use it to create powerful, predictive models – and do so visually and intuitively in a graphical interface that doesn’t require programming.

Graphical interface makes modeling easy, saves time
IBM SPSS Modeler’s pioneering graphical interface makes it easy for business and professional analysts to focus on solving problems without spending time on programming tasks. As they work, interactive “streams” visually map the data mining process, allowing users to interact with information at any point and develop models quickly and confidently. These timesaving techniques lead to greater efficiency and accuracy and lower overhead costs.

Get faster results through automation
Automated modeling enables the software to identify the techniques that are best suited to solve your problems. This feature helps you to quickly create the best-performing model or models in a single step. Using automated data preparation frees your analysts from having to spend countless hours validating and preparing data for analysis. Because almost 80 percent of data mining work is commonly spent on such time-consuming tasks, IBM SPSS Modeler’s ability to automate this process enables analysts to focus their efforts where it counts – solving the business problem.

Use all of your data for maximum insight
With Modeler, you can also extract key concepts, sentiments and relationships in multiple languages from textual or “unstructured” data. IBM SPSS Modeler Premium includes a fully integrated text analytics workbench – making it easy to incorporate free text data from documents, e-mails, blogs, RSS feeds and other text sources into your analyses. This helps you see relationships between concepts, attitudes, people, organizations and events, and include these insights in your models.

Support for enterprise standards and technologies
IBM SPSS Modeler works with a wide range of databases, spreadsheets and flat files and on a wide range of platforms, so you can leverage all of your data and obtain better outcomes. You get a complete view of your customers or constituents – greatly improving your organization’s ability to address complex business problems.

IBM SPSS Modeler is fully integrated with other IBM SPSS software products, so you can perform data preparation and manipulation, statistical testing and reporting without leaving the data mining workbench. New integration with additional IBM technologies, such as Cognos Business Intelligence and InfoSphere Warehouse, allows organizations to create a best of breed solution from a single vendor that maps from the storage and management of data to the deployment of predictive intelligence to decision makers.