SPSS Data Collection

IBM SPSS Data Collection for survey and market research
Take many roads to truth with IBM SPSS research technology

In a crowded marketplace, and with do-it-yourself survey tools proliferating on the web, research organizations are confronting a number of significant challenges. The IBM SPSS research family enables them to meet those challenges head on by extending and enhancing their ability to deliver high quality, value-added results to end-users.

With our technology they can:

• Extend their reach to population segments that are hard to engage through conventional channels
• Conduct global surveys efficiently and cost effectively to register the preferences and opinions of people in distant countries
• Achieve global scope through round-the-clock operations across many countries
• Analyze free-text responses alongside categorical data with IBM SPSS Text Analytics for Surveys
• Mine the rich veins of comment and opinion found on social network sites, blogs and other web sites with IBM SPSS Modeler Premium
• Use advanced analytics to augment the value they provide by finding extra insights to give organizations a competitive edge
• Become an “insight partner,” working with clients’ organizational data as well as research data to provide a holistic view and to empower them to act on insight to drive customer intimacy, product planning and operational efficiency.

IBM SPSS Data Collection for customer intimacy
Improve business performance through better customer insight

The IBM SPSS Data Collection family empowers businesses to capture customer input across multiple touch-points, and then broadcast the “voice of the customer” throughout the organization. With it, they can collect information through surveys triggered by activity on a web site, or during routine interactions with customer service or call center staff.

For enterprises, collecting this valuable feedback is one of the key steps in developing customer intimacy. Along with transactional data and other forms of information, it helps businesses make decisions that are focused on and individual to each customer.

With our technology they can:

• Engage customers and build valuable relationships by collecting feedback at regular intervals and involving customers into decision-making processes
• Manage the Enterprise Feedback Management or Customer Experience Programs that are the building blocks of a true customer intimacy solution
• Measure and track customer loyalty to better target retention efforts
• Develop and deliver market-driven products through continual surveys of target customers
• Optimize marketing efforts by testing concepts, imagery and messages before deployment
• Increase the profitability of customer interactions by maximizing the value of up-sell or cross-sell opportunities
• Increase customer satisfaction and lifetime value by continually tracking customer attitudes and responding to emerging problems and opportunities
• Make customer-centric decisions with far greater confidence
• Satisfy and retain valuable and profitable customers, and attract others like them, more easily and cost effectively
• Identify and proactively manage business risks

What’s New in IBM SPSS Data Collection 6.0.1

The latest release of IBM SPSS Data Collection includes many enhancements and improvements designed to give researchers more power to conduct deeper and wider surveys so that they can provide even more profound results to internal and external clients.

With IBM SPSS Data Collection 6, researchers can:

• Exercise enhanced control for deeper insight
• Empower use across the enterprise – IBM SPSS Data Collection 6 is designed to accommodate all types of users across the survey life cycle
• Broaden their reach and increase the productivity of telephone interviewing environments
• Refine operational efficiency with increased speed, reduced footprint and improved scalability

NEW! IBM SPSS Data Collection 6.0.1 provides organizations with a strong platform for enterprise deployment. This release addresses the business needs of reliability, availability and serviceability by making it easier to configure and deploy the system. In addition, performance and scalability has been improved with true 64-bit support.

The latest release also provides product enhancements across survey authoring, interviewing and reporting to increase usability and drive efficiencies.

Communicate and share with IBM SPSS Collaboration & Deployment Services
NEW! Managing the storage, execution and control of IBM SPSS Data Collection assets is now easier thanks to integration with IBM SPSS Collaboration & Deployment Services.

This allows data management and reporting tasks to be chained together and automated to run as a single job step – as scheduled or on-demand. As well, organizations can take advantage of powerful predictive analytics by using the sophisticated data modeling and statistical capabilities that are now accessible through the same deployment mechanism IBM SPSS Collaboration & Deployment Services.

Single sign-on
Support for LDAP single sign-on using Integrated Windows Authentication (SSPI). Single sign-on can be used to authenticate and manage users in a multi-user, multi-repository environment.

• Improve usability and user efficiency
• Users enter credentials in one place for all applications
• Reduce ‘password fatigue’
• Simplify and streamline user management
• Enforce tighter data and system security policies
• Centralized compliance reporting

Interviewing
IBM SPSS Data Collection Server Administration
Customize and manage the tasks users are permitted to perform according to their roles. Role-based limitations restrict users from viewing, editing, and adding components in a survey without assigned privileges.

Role-based access
Customize and manage the tasks users are permitted to perform according to their roles. Role-based limitations restrict users from viewing, editing, and adding components in a survey without assigned privileges.

Role-based access applies to both the desktop and server editions of IBM SPSS Data Collection Author when the projects are located in IBM SPSS Data Collection Interviewer Server Administration.

The following roles have been created (administrators can change these to suit individual requirements):

• Analyst – define the way each question should be reported (change the analysis context) but not add or remove questions
• ProjectManager – run surveys at any time. Project managers cannot add or change any survey element
• SampleManager – create and upload samples to Interviewer Server Administration
• SurveyCreator – create surveys using a combination of library items and new questions. Library items can be added to the survey but cannot be changed. Survey creators can create and change new items, but they cannot write scripts
• SurveyCreatorAdvanced – enhance surveys by changing standard questions, adding new questions, and writing scripts
• SurveyLauncher – activate surveys
• Translator – add translations to existing questions

Included Accessories
The software allows users to download these utilities to a workstation:

• IBM SPSS Data Collection Quota
• IBM SPSS Translation Utility
• IBM SPSS Data Collection WordCapture

Customer accounts
Users, roles, projects, and activities can now be grouped into customer accounts, allowing administrators to:

• Group user, role and activity user projects and system (template) projects by customer accounts
• Manage users in hierarchy structure
• Provide tailored branding options for Data Collection products by customer account. Branding information such as company logos, default page pictures, home page site links and CSS files can be set for each customer via the new CustomerAccountAdmins role. Common users in a customer account can only view branding information for their account
• Track the number of concurrent users for all activities.

Authoring
NEW! With IBM SPSS Data Collection 6.0.1, SPSS Data Collection Author and Author Professional have been updated to support more robust auto-answer playback, allowing survey responses to be generated from a specific data source. And for surveys that require greater flexibility, it is now possible to use the new Text Grid question type to capture verbatim responses.

As well, the SPSS Data Collection Author user interface now provides improved display descriptions for survey routing, with intuitive tool-tips for greater clarity.

These enhancements are in addition to the following changes, introduced with SPSS Data Collection 6.

IBM SPSS Data Collection Author Server
A completely new addition to the IBM SPSS Data Collection family, IBM SPSS Data Collection Author Server is a powerful tool that researchers can deploy to create and deploy surveys in a multi-user, web-based environment:

• Role-based rules control who can access the system and what tasks they can perform
• Manage customized files with the IBM SPSS Data Collection Publish Assets Utility
• Use single sign-on to authenticate and manage users in a multi-user, multi-repository environment, and to store and retrieve the credentials they use for logging in to content and workflow repositories.

IBM SPSS Data Collection Author Professional
Create unbounded loops for iteration based on the response to a preceding numeric question. configured and, in IBM SPSS Data Collection Professional, render unbound loops with iterations based on scripts.

Hierarchical data (unbounded loops)
Create unbounded loops for iterations based on a response to a preceding numeric question(e.g., to collect household, doctor, patient, and treatment data).

Database questions
Create single response, multiple response, and loop questions where the category lists are generated by a connection to an external database, ensuring that lists are standardized and always consistent, and can easily be updated.

If /Block routing
With the user interface, create logical routings using the conditional statements If, Else If, and Else.

Project templates
Save complex project settings to templates to create and configure projects more easily. Each project template contains all of the elements (settings, resources, images, etc.) needed to start a new project. An activation template assists project activation. Project templates can be stored to and accessed from server directories.

Project templates enable you to:

• Save a project, including all associated files and settings, as a project template.
• Create a new project based on the files and settings of an existing project template.
• Store to project templates and access them from IBMSPSS Data Collection Interviewer Server, IBM SPSS Data Collection Question Repository, a local directory, or a library.

Interviewing
NEW! With IBM SPSS Data Collection 6.0.1, interviewing is even easier using the new control examples and samples, which provide a useful starting point for users who wish to create more engaging surveys.

IBM SPSS Data Collection Server Administration
Customize and manage the tasks users are permitted to perform according to their roles. Role-based limitations restrict users from viewing, editing, and adding components in a survey without assigned privileges.

Interview Scripting
The new SampleActivationScript script demonstrates how you can automatically activate web surveys.

IBM SPSS Data Collection Phone Interviews
Improvements to IBM SPSS Data Collection Phone Interviews include:

• Phone activity – IBM SPSS Data Collection Dialer licensing is now established via the License Authorization Wizard (installed with IBM SPSS Data Collection Server)
• Phone Participants activity – user interface has been improved to better organize available features and improve accessibility
• Telephone keypad for dual tone multi-frequency (DTMF) – option to use a telephone-style keypad for sending dial tones when the contact can only be reached via a menu system (e.g., “Press 1 for Dr. Smith, press 2 for Dr. Jones”)
• Combine the powerful and rich sample and interview management capabilities of IBM SPSS Data Collection Phone Interviews with third-party dialers. In line with the IBM SPSS open platform philosophy, this Solution Development Kit makes it easy to integrate IBM SPSS Data Collection Phone Interviews with a third-party autodialer or IVR-enabled dialer
• Integration with Pro-t-s dialer is already included in IBM SPSS Data Collection 6.

Third party dialer integration
As part of the Data Collection 6 release, integration is available with the following third party dialer providers:

• Sytel: The Sytel predictive dialer is designed for performance and is the one “software only” dialer to be fully integrated with the IBM SPSS CATI solution. Sytel empowers customers in more than 46 countries and delivers 24x7 support worldwide.
• Pro-t-s: PRO-T-S a researchPredictive dialing system designed by researchers specifically for survey research – tried, tested and widely used.

IBM SPSS Data Collection Data Entry
IBM SPSS Data Collection Data Entry has been enhanced with a number of new features:

• Single keystrokes replace multi-stroke actions – a number of actions that previously required multiple keystrokes (e.g., Alt+P for previous) can now be accomplished with a single keystroke as well as the original multi-stroke combination
• Increase the productivity of data entry by advancing automatically to the next question for single response questions, and automatically inserting separator characters for multiple response questions
• Manage password and encryptions more easily through the IBM SPSS Data Collection Interviewer Configuration Wizard.

NEW! In IBM SPSS Data Collection Data Entry 6.0.1, improvements to synchronization allow greater control over how files are distributed and shared on remote machines.

IBM SPSS Data Collection Paper 6
IBM SPSS Data Collection Paper now includes:

• Support for Database Questions – support for previewing draft questionnaires that contain Database Questions created in IBM SPSS Data Collection Author 6. The following database question types are supported:
  • Single response database question
  • Multiple response database question
  • Database array
  • Database grid
• If/Block and Set Response routing items – support for previewing If/Block and Set Response routing items when the Include routing item scripts option is selected
• Select a context – support for multiple-contexts. A new Context option displays content in a different context.

IBM SPSS Data Collection Survey Reporter 6
With IBM SPSS Data Collection Survey Reporter 6, you can now use:

• Summary Means Tables – run column means tests against a range of variables, which can include both numeric and categorical variables
• Hierarchical data (database questions) – create single and multiple response questions whose category lists are generated by connecting to an external database.

NEW! When it is time to analyze the results, the new functionality built into in IBM SPSS Data Collection Survey Reporter 6.0.1 provides superior editing capabilities for making bulk changes to table specifications and filters, while toolbar shortcuts make it easy to summarize results by count, sum and mean. And for those users who need to migrate a legacy Quanvert project, the new wizard will convert the specification (.qsf) file into a Data Collection Table (.mtd) file.

IBM SPSS Data Collection Data Model 6
Query concurrent activity from log files with DM Query.