Improve program effectiveness, increase donations and reduce costs by using your own data to gain new insights
Determine which donors are the most valuable–and the best ways to engage them—with SPSS Predictive Fundraising Analytics.
Learn where your limited funds will do the most good— with SPSS Predictive Program Evaluation.
Nonprofit organizations are using predictive analytics to understand and anticipate donor needs, and increase the success of fundraising and marketing campaigns.
IBM SPSS predictive analytics can help improve targeting for your fundraising efforts, net higher returns and reduce your marketing and operations costs.
Michigan State University is using predictive analytics to engage nearly one million alumni and friends of the university in a trusted and sustainable way.
Nonprofits are using business analytics to evaluate program effectiveness, collect meaningful feedback, optimize fundraising and build stronger relationships.
Nonprofit organizations can move from reacting to predicting, saving time, money and resources, while driving program success.
How to use the data you’re already collecting to improve program performance and secure funding.
Transforming Philanthropy with Fundraising Analytics
Alex Oftelie, IBM, describes how NonProfit organizations can determine which donors are the most valuable - and the best ways to engage them - with SPSS Predictive Fundraising Analytics.
IBM SPSS Predictive Fundraising Analytics for nonprofit
Discover how predictive analytics can help your nonprofit organization identify which prospective donors to target, and when and how to reach them.
Learn more about predictive analytics for fundraising at: ibm.biz/smarterphilanthropy