Why predictive analytics?

Use your data to help boost fundraising and strengthen your programs.

With predictive analytics, you gain a more accurate assessment of what’s most likely to happen - by using statistical analysis, data- and text-mining and predictive modeling to uncover patterns and trends from all types of data. Identify donors who may be willing to give more and the programs that may offer the best return for your investment. And then take advantage of those insights to help ensure your nonprofit’s success.

Smarter philanthropy: Staying on target

InfographicSee how predictive analytics can help you evaluate program effectiveness, collect meaningful feedback, strengthen relationships with donors and constituents, and optimize fundraising campaigns.

Smarter philanthropy: Know your donors

VideoLearn who’s most likely to donate — and how best to reach them.