Why predictive analytics?
Use your data to help boost fundraising and strengthen your programs.
Align your organization around the volumes of data available from transactions, emails, social media and other sources.
Anticipate donor and constituent needs and behaviors – and predict their responses to fundraising efforts, programs and services.
Act with confidence (Video, 02:55) by using the insights you gain to plan what will work best—and use the results to help continue making improvements.
With predictive analytics, you gain a more accurate assessment of what’s most likely to happen - by using statistical analysis, data- and text-mining and predictive modeling to uncover patterns and trends from all types of data. Identify donors who may be willing to give more and the programs that may offer the best return for your investment. And then take advantage of those insights to help ensure your nonprofit’s success.
Smarter philanthropy: Staying on target
See how predictive analytics can help you evaluate program effectiveness, collect meaningful feedback, strengthen relationships with donors and constituents, and optimize fundraising campaigns.
Smarter philanthropy: Know your donors
Learn who’s most likely to donate — and how best to reach them.