Marketing performance analytics

Measure ROI and eliminate the guesswork from marketing programs

Primary tab navigation

Marketing performance analytics solutions from IBM

Marketing performance analytics software from IBM provides the full range of capabilities you need to measure, evaluate and improve the performance of your marketing strategies and campaigns .


  • IBM Business Intelligence

    IBM Cognos Business Intelligence

    Enterprise-class reports, personalized dashboards, trusted information and mobile BI; is available on premises and on cloud.

  • IBM Cognos Insight

    IBM Cognos Insight

    Empower users to independently explore, analyze, visualize and share marketing performance analytics insights without relying on IT for assistance.

  • IBM Cognos Express

    IBM Cognos Express

    Minimize demands on your IT staff with this scalable, preconfigured solution that provides marketing performance analytics reporting, analysis, dashboards, scorecards, planning, budgeting and forecasting.

  • IBM SPSS Statistics

    IBM SPSS® Statistics

    Advanced statistical analysis for marketing performance analytics to help you understand data, identify trends and produce accurate forecasts.

  • IBM SPSS Modeler

    IBM SPSS Modeler

    Build predictive models with marketing performance analytics data quickly and intuitively without programming using this powerful data mining workbench.

  • IBM Social Media Analytics

    IBM Social Media Analytics

    Unlock the value of customer sentiment in social media.

Contact IBM

Considering a purchase?

Related links