Marketing performance analytics

Measure ROI and eliminate the guesswork from marketing programs

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Marketing performance analytics solutions from IBM

Marketing performance analytics software from IBM provides the full range of capabilities you need to measure, evaluate and improve the performance of your marketing strategies and campaigns .


  • Business Intelligence

    IBM Business Intelligence

    Powerful and scalable business intelligence and performance management helps you understand marketing performance analytics results, share insights with colleagues and act on findings to drive your company forward.

  • IBM Cognos Insight

    IBM Cognos Insight

    Empower users to independently explore, analyze, visualize and share marketing performance analytics insights without relying on IT for assistance.

  • IBM Cognos Express

    IBM Cognos Express

    Minimize demands on your IT staff with this scalable, preconfigured solution that provides marketing performance analytics reporting, analysis, dashboards, scorecards, planning, budgeting and forecasting.

  • IBM SPSS® Statistics

    IBM SPSS® Statistics

    Advanced statistical analysis for marketing performance analytics to help you understand data, identify trends and produce accurate forecasts.

  • IBM SPSS Modeler

    IBM SPSS Modeler

    Build predictive models with marketing performance analytics data quickly and intuitively without programming using this powerful data mining workbench.

  • IBM Social Media Analytics

    IBM Social Media Analytics

    Unlock the value of customer sentiment in social media.