Marketing performance analytics

Measure ROI and eliminate the guesswork from marketing programs

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Marketing performance analytics helps you deliver better results and bigger returns

Marketing performance analytics is an essential capability for executives who must measure and justify the impact of their marketing efforts on the bottom line. It helps CMOs demonstrate accountability through standardized metrics and KPIs, and accurately simulate the outcomes of new marketing strategies to optimize planning, budgeting and campaign execution.

Marketing performance analytics solutions from IBM can help your business:

See our marketing performance analytics products.

What we offer

  • Reports

    Reports

    Deliver the results to the right people at the right time with customizable, easy-to-understand reports.

  • Dashboards

    Dashboards

    View, interact with and personalize results with dashboards that support the unique way you analyze data and make decisions.

  • Collaboration

    Collaboration

    Use collaboration and social networking capabilities to connect people and fuel the exchange of ideas.

  • Real-time Monitoring

    Real-time monitoring

    View the results in real time so you can react quickly and take advantage of performance improvement opportunities as they happen.

  • Scorecards

    Scorecards

    Use customized scorecards that capture your organization’s strategies to successfully monitor and track marketing results.

  • Profitability modeling and analysis

    Predictive modeling

    Use predictive models to confidently predict the outcome of your future marketing strategies and initiatives.